🔎 Search & AI Visibility (Level 4) — Central Coast & Beyond
Get discovered in Google and recommended by AI — using proof-led content built from real video.Search has changed. Rankings still matter — but AI answers and zero-click results are eating the clicks.
We don’t sell random SEO tasks. We build Search & AI Visibility on top of your real-world authority using our Video Decomposition & Repurpose System (VDRS).
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❓ What is Search Marketing
in an AI-driven world?
Search marketing is the process of making your business discoverable across Google, maps, video results, and AI-generated answers — not just ranking for keywords. Today, search engines and AI systems prioritise authority, structured content, and real-world signals, not isolated SEO tactics. At Logue Media, Search Marketing is a visibility layer built on top of Video and Content Foundations, ensuring there is credible material for search engines and AI tools to index, quote, and recommend. Without those foundations, search visibility is unstable and short-lived.
Key Search AI Visibility Insights
🔻 Clicks are declining (AI + zero-click results)
🧠 Being recognised matters more than being “ranked”
🎥 Real video builds trust signals AI can’t fake
🧱 Search is a layer — not a starting point
🧭 Jump to what you need
📌 Why search changed
🧱 Why you can’t start with SEO
🔁 How VDRS powers Search & AI Visibility
🧩 What we actually do (by module)
🛠️ Our process (simple + structured)
❓ FAQs
📦 Want the clear pricing, inclusions, and the Level 4 path?
Start with foundations → then add Search & AI Visibility.
Why Search Marketing is Different Now
is Different
Search used to be simple: rank → get clicks → get leads.
Now, platforms answer questions before people ever reach your website.
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Google shows more AI answers, snippets, maps, and carousels
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AI tools summarise and recommend fewer options
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If your brand isn’t structured and authoritative, you simply don’t make the shortlist
You don’t just want traffic. You want discoverability + credibility + enquiries.
🧱 Can I just buy SEO, PPC, or “Search Marketing” only?
Yes — but only after Video + Content Foundations.
Because without real content and real authority:
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Search has nothing credible to index
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PPC sends paid traffic to weak pages that don’t convert
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AI can’t “quote” or recommend what doesn’t exist
Search isn’t where you start. It’s where you scale.
🔁 Video → Content → Search (The VDRS Advantage)
Most agencies try to “SEO” your website using text tweaks and hope.
We do it differently:
🎥 Real video becomes the source of truth.
✂️ VDRS decomposes it into structured assets.
🔎 Search & AI Visibility then optimises those assets so Google and AI tools can understand, trust, and surface them.
What one video can become (example list):
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✅ Website page copy (H1–H6 structure)
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✅ FAQs (AEO-ready)
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✅ Short clips for YouTube + socials
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✅ “Linkable assets” (case studies, visuals, proof points)
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✅ PPC ad creatives + landing page messaging
🧩 What’s Inside Search & AI Visibility
Search & AI Visibility is a cluster of capabilities. Pick what you need — but we’ll always keep the sequence logical.
📍 Local SEO
Maps + “near me” intent
Google Business Profile optimisation, suburb landing pages, citations, reviews, local proof assets — built from real video + content.
📝 On-Page SEO
Turn every page into a performer using VDRS content:
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keyword-mapped page plans, titles/meta, headers, schema
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internal linking + pillar/cluster structure
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transcript-to-copy with AI-assisted optimisation (AIO)
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accessibility and UX improvements to lift conversions
🤖 AIO
AIO works hand-in-hand with On-Page SEO, but deserves its own focus
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Optimise VDRS transcripts and copy using AI keyword clustering & SERP analysis.
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Refine titles, descriptions, and headings based on live ranking data.
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Use AI insights to shape FAQs, schema, and structured data.
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Ensure your content reads naturally while targeting how AI interprets relevance.
Artificial Intelligence Optimisation is new and you need to read this.
⚙️ Technical SEO
Fix the foundations so everything else works:
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robots.txt, .htaccess rules, HTTPS, canonical & redirect hygiene
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hosting & CDN recommendations, caching, image/video optimisation
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Core Web Vitals (LCP, INP, CLS) and crawl/indexation audits
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XML sitemaps, schema, pagination & faceted nav checks
📱 SMO
What we do with SMO:
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Distribute Video content across the right social platforms.
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Optimise posts for click-throughs and traffic back to your site.
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Create consistent brand messaging across search + social.
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Build social proof that strengthens your authority for backlinks and SEO.
Do not forget to use Social Media Optimisation as part of your SEO.
🌐 Off-Page SEO
Ethical Authority: Earn trust, don’t fake it:
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citations & local authority, partner placements
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guest posts and digital PR using VDRS assets (videos, case studies, infographics)
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link quality reporting, disavow strategy (if required)
Google still says that Backlinks are very important ranking factors.
💰 Pay-Per-Click
Immediate results with full transparency:
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campaigns run in your ad accounts (you own the data)
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video ad creatives (6s/15s/30s) from VDRS
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landing pages aligned to search intent, rapid A/B testing
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budgets, negative keywords, and conversion tracking you can see
How we Work (month-by-month clarity)
No endless SEO retainers
You’ll know what we’re doing, when, and why.
1.Discovery & Goals:
Discovery & Goals: Business model, ICP, geo-targets (Central Coast first; Newcastle, Hunter, Lake Macquarie, Port Stephens, Sydney next).
2. Audits:
Audits: Technical crawl, on-page quality, content gaps, SERP intent, backlink profile, PPC baselines.
3. Plan:
Plan: Prioritised roadmap with monthly deliverables, KPIs, and dependencies.
4. Build:
Implement technical fixes; roll out VDRS content; launch PPC; create linkable assets.
5 Measure:
Measure: Analytics, GSC, ads dashboards; call tracking & form conversions if enabled.
5 Measure:
And measure again.
6. Optimise:
Optimise: iterate titles/meta, internal links, page speed; refine bids/ads; expand winning topics.
7. Report & Next Steps:
Report & Next Steps: plain-English summary, tasks completed, impact, and the next month’s focus.
Frequently Asked Questions
Do you guarantee #1 rankings?
No. We don’t make false promises. We guarantee transparent work, measurable progress, and clear next steps.
Can we use our existing videos?
Yes. We’ll run them through VDRS and fill gaps with new content as needed.
Who owns the ad accounts, campaigns, and data?
You do. We build in your accounts for full transparency and portability.
Will Adding Video affect site speed?
Not if implemented correctly. We use lazy-load, WebM/MP4, and VideoObject schema to keep Core Web Vitals healthy.
How fast will we see results?
PPC can be immediate. SEO typically needs 3–6 months to compound, faster with strong technical foundations and regular VDRS content.
Why Logue Media?
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🎥 Video-First USP: VDRS turns one video into a full content engine.
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🔎 Search Strategy That Compounds: strong technical base + on-page + ethical authority + PPC lift.
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🧾 Transparency, Start to Finish: prices, scope, roles, deliverables, dashboards.
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🤝 Local, Practical, Accountable: Central Coast first, scaling into Newcastle, Sydney & surrounds.
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🧰 No “Black Box” Retainers: clear phases, documented work, realistic expectations.
A few Examples of our Client
SEARCH MARKETING: How can we help you?
Please complete the Search Inquiry Form
Let us Help you find what is needed
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Technical SEO → /search-marketing/technical-seo/
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On-Page SEO → /search-marketing/on-page-seo/
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Off-Page SEO → /search-marketing/off-page-seo/
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Pay-Per-Click → /search-marketing/pay-per-click/
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Content Marketing → /content-marketing/
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Video Production → /video-production/
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Livestream Production → /streaming-production/
✅ No lock-in ✅ Local team ✅ Transparent reporting ✅ Google Ads experts ✅ LinkedIn Ads experts ✅ Facebook / Instagram experts ✅ TikiTok Ads experts