Search Marketing Services - Central Coast & Beyond
Transparent SEO & PPC Search Marketing strategies built on our work plans, roles & responsibilities and transparent pricing with discounts. 📊 Watch the Search Marketing Video📞 Book a Free Strategy CallHome »
✅ No lock-in ✅ Local team ✅ Transparent reporting ✅ Google Ads experts ✅ LinkedIn Ads experts ✅ Facebook / Instagram experts ✅ TikiTok Ads experts
An Introduction to Search Marketing
At Logue Media, we do Search Marketing differently. We’re upfront with pricing and scope, avoid lock-in contracts, and give you month-by-month clarity on the work being done. Unlike most agencies, we’re video-first: our VDRS (Video Decomposition & Repurpose System) turns a single video into optimised copy, linkable assets, and PPC ad creatives—fueling every layer of your search strategy.
We reward loyalty through Cross-Plan Discounts. any Plan. Stay with us for three consecutive months and you’ll unlock ongoing discounts on management fees, no matter which plan or service cluster you choose next. It’s our way of proving that partnership pays.
Key Search Marketing Takeaways
✅ Video-First USP – Every campaign starts with video and flows through the VDRS to create on-page copy, linkable assets, and ad creatives.
✅ True Transparency – Clear pricing, inclusions/exclusions, and month-by-month deliverables. No black box.
✅ Strategic Pyramid – We build from Technical SEO → On-Page + AIO → Social Optimisation → Off-Page Authority; PPC accelerates results.
✅ SMO included as part of Search Marketing, bridging search and social.
✅ Cross-Cluster Discounts – Combine services across the Search Marketing cluster (e.g., Technical + On-Page) and after 3 total months your loyalty discount kicks in.
✅ No False Guarantees – Clear goals, data-driven decisions, realistic timeframes.
Read more about our Video Production Packages
Our Search Marketing
is Different
At Logue Media, we do Search Marketing differently. We’re transparent with pricing and scope, avoid lock-in contracts, and give you month-by-month clarity on what’s being done. Unlike most agencies, we’re video-first: our VDRS (Video Decomposition & Repurpose System) turns a single video into optimised copy, linkable assets, and PPC ad creatives—fueling every part of your search strategy.
Our Video-First Powers Search Marketing
One video → many assets. We decompose your footage into: on-page web copy, FAQs, blog posts, infographics, shorts/reels, and PPC ad creatives.
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Technical SEO: video schema (VideoObject), transcripts for crawlable content, performance-friendly embeds (lazy-load, preload hints).
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On-Page & AIO: transcript → H1/H2, meta, body, FAQs, internal linking; AI-assisted refinement for search intent.
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Off-Page: linkable assets (case studies, infographics expert clips) for ethical outreach and quality backlinks.
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PPC: 6s/15s/30s versions for ads + landing pages that convert.
Result: faster content velocity, consistent brand message, compounding SEO value, and better paid performance.
Search Marketing Pyramid
Base → Top
- ⚙️ Technical SEO – foundation for crawlability, speed, hosting, robots.txt, .htaccess, Core Web Vitals.
- 📝 On-Page SEO – structure, keyword optimisation, meta, internal linking.
- 🤖 AIO (Artificial Intelligence Optimisation) – refining copy, structure, and signals using AI to align with Google’s evolving AI-driven ranking systems.
- 📱 Social Media Optimisation (SMO) – distributing VDRS content on social platforms to create engagement signals that indirectly support SEO.
- 🔗 Off-Page SEO – backlinks, citations, partnerships, PR.
- 💰 PPC (Pay-Per-Click) – sits as the capstone, driving immediate traffic while organic builds.
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Unique SEARCH MARKETING SERVICES
Combine multiple services (e.g., Technical + On-Page) to accelerate results — discounts apply after 3 months.
⚙️ Technical SEO
Fix the foundations so everything else works:
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robots.txt, .htaccess rules, HTTPS, canonical & redirect hygiene
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hosting & CDN recommendations, caching, image/video optimisation
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Core Web Vitals (LCP, INP, CLS) and crawl/indexation audits
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XML sitemaps, schema, pagination & faceted nav checks
📝 On-Page SEO
Turn every page into a performer using VDRS content:
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keyword-mapped page plans, titles/meta, headers, schema
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internal linking + pillar/cluster structure
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transcript-to-copy with AI-assisted optimisation (AIO)
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accessibility and UX improvements to lift conversions
🤖 AIO
AIO works hand-in-hand with On-Page SEO, but deserves its own focus
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Optimise VDRS transcripts and copy using AI keyword clustering & SERP analysis.
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Refine titles, descriptions, and headings based on live ranking data.
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Use AI insights to shape FAQs, schema, and structured data.
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Ensure your content reads naturally while targeting how AI interprets relevance.
Artificial Intelligence Optimisation is new and you need to read this.
📱 SMO
What we do with SMO:
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Distribute Video content across the right social platforms.
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Optimise posts for click-throughs and traffic back to your site.
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Create consistent brand messaging across search + social.
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Build social proof that strengthens your authority for backlinks and SEO.
Do not forget to use Social Media Optimisation as part of your SEO.
🌐 Off-Page SEO
Ethical Authority: Earn trust, don’t fake it:
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citations & local authority, partner placements
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guest posts and digital PR using VDRS assets (videos, case studies, infographics)
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link quality reporting, disavow strategy (if required)
Google still says that Backlinks are very important ranking factors.
💰 Pay-Per-Click
Immediate results with full transparency:
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campaigns run in your ad accounts (you own the data)
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video ad creatives (6s/15s/30s) from VDRS
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landing pages aligned to search intent, rapid A/B testing
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budgets, negative keywords, and conversion tracking you can see
How we Work (month-by-month clarity)
No endless SEO retainers
You’ll know what we’re doing, when, and why.
1.Discovery & Goals:
Discovery & Goals: Business model, ICP, geo-targets (Central Coast first; Newcastle, Hunter, Lake Macquarie, Port Stephens, Sydney next).
2. Audits:
Audits: Technical crawl, on-page quality, content gaps, SERP intent, backlink profile, PPC baselines.
3. Plan:
Plan: Prioritised roadmap with monthly deliverables, KPIs, and dependencies.
4. Build:
Implement technical fixes; roll out VDRS content; launch PPC; create linkable assets.
5 Measure:
Measure: Analytics, GSC, ads dashboards; call tracking & form conversions if enabled.
5 Measure:
And measure again.
6. Optimise:
Optimise: iterate titles/meta, internal links, page speed; refine bids/ads; expand winning topics.
7. Report & Next Steps:
Report & Next Steps: plain-English summary, tasks completed, impact, and the next month’s focus.
Roles & Responsibilities
We do: audits, strategy, technical fixes, VDRS content production, on-page optimisation, ethical outreach, PPC setup/optimisation, dashboards & reporting.
You do: timely approvals, access (CMS, search console, analytics, ad accounts), subject-matter input for videos, brand sign-offs.
Shared: goals, KPIs, compliance (privacy, ad policies), brand accuracy.
Plans, Scope & Cross-Cluster Discounts
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Clear inclusions & exclusions are documented before we start.
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Bundles encouraged: e.g., Technical + On-Page → better ROI and faster gains.
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Loyalty discount: after 3 cumulative months across the Search Marketing cluster (Technical, On-Page, Off-Page, PPC), your ongoing package qualifies for a discount on the current plan.
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No lock-in to “forever”: we plan by quarters; you’ll always know the end of the phase and what’s next.
Frequently Asked Questions
Do you guarantee #1 rankings?
No. We don’t make false promises. We guarantee transparent work, measurable progress, and clear next steps.
Can we use our existing videos?
Yes. We’ll run them through VDRS and fill gaps with new content as needed.
Who owns the ad accounts, campaigns, and data?
You do. We build in your accounts for full transparency and portability.
Will Adding Video affect site speed?
Not if implemented correctly. We use lazy-load, WebM/MP4, and VideoObject schema to keep Core Web Vitals healthy.
How fast will we see results?
PPC can be immediate. SEO typically needs 3–6 months to compound, faster with strong technical foundations and regular VDRS content.
Why Logue Media?
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🎥 Video-First USP: VDRS turns one video into a full content engine.
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🔎 Search Strategy That Compounds: strong technical base + on-page + ethical authority + PPC lift.
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🧾 Transparency, Start to Finish: prices, scope, roles, deliverables, dashboards.
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🤝 Local, Practical, Accountable: Central Coast first, scaling into Newcastle, Sydney & surrounds.
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🧰 No “Black Box” Retainers: clear phases, documented work, realistic expectations.
A few Examples of our Client
SEARCH MARKETING: How can we help you?
Please complete the Search Inquiry Form
Let us Help you find what is needed
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Technical SEO → /search-marketing/technical-seo/
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On-Page SEO → /search-marketing/on-page-seo/
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Off-Page SEO → /search-marketing/off-page-seo/
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Pay-Per-Click → /search-marketing/pay-per-click/
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Content Marketing → /content-marketing/
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Video Production → /video-production/
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Livestream Production → /streaming-production/