Make Complex Ideas Simple with Explainer & How-To Videos
A great explainer video or how-to video takes complicated concepts and breaks them down into clear, engaging visuals that educate, inform, and convert. Whether you’re teaching customers how to use a product, explaining a service, or simplifying a process, the right video makes all the difference. At Logue Media, we create high-quality, visually compelling explainer & how-to videos for businesses across Central Coast, Newcastle, Hunter Valley, Port Stephens, and Sydney.
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Do you need a Explainer & How to Video?
Key Expliner & How to Takeaways
At Logue Group, we understand that in a fast-paced world, clear communication is essential, and explainer and how-to videos are key to achieving this. These engaging tools simplify complex concepts while captivating your audience, leading to higher retention and conversion rates. Invest in a visual storytelling experience that not only informs but also inspires action, transforming your business communications into impactful narratives.
Read more about our Video Production Packages
Simplify Complex Ideas with Engaging Explainer & How-To Videos
When words alone aren’t enough, a high-quality explainer or how-to video makes learning easier and more engaging. Whether you’re breaking down a process, demonstrating a product, or educating your audience, a well-structured video ensures clarity, retention, and action. With the right mix of visuals, storytelling, and clear instructions, explainer videos help turn confusion into confidence.
What is a Explainer or How to Video?
An explainer video is a short, engaging video that simplifies a product, service, or process using visuals, narration, and animation.
A how-to video is a step-by-step instructional video that guides viewers through a process—whether it’s how to use a product, troubleshoot a problem, or follow a specific method.
These videos are powerful tools for businesses, educators, and brands looking to improve customer engagement, reduce confusion, and drive conversions.
Why Invest in an Explainer or How to Video?
Video is the most effective way to communicate information quickly and clearly.
✔️ Boost Engagement – Videos are more engaging than text-based instructions.
✔️ Improve Customer Satisfaction – Reduce support queries with clear how-to guides.
✔️ Enhance Website SEO – Google prioritizes video content for better rankings.
✔️ Increase Conversions – Explainer videos help potential customers understand & trust your offer faster.
Whether you’re a tech company, service provider, or e-commerce brand, a well-crafted explainer video helps turn visitors into customers.
What to Include in an Explainer or How-to Video?
✅ Clear & Concise Script – A well-structured message that keeps viewers engaged.
✅ Visual Demonstrations – Real-world product/service walkthroughs or screen recordings.
✅ Professional Voiceovers – Explaining key points in an easy-to-follow tone.
✅ Motion Graphics & Animations – Enhancing understanding with visual cues.
✅ Branded Elements – Logos, call-to-actions, and color schemes that match your identity.
We tailor each video to your audience and objectives to ensure the best results.
Read more about our Video Production Packages
Frequently Asked Questions
1. What industries can benefit from explainer & how-to videos?
These videos are ideal for:
🔹 Tech & SaaS companies – Software demos & onboarding guides.
🔹 E-commerce brands – Product explainers & unboxing videos.
🔹 Healthcare & medical – Patient education & procedural walkthroughs.
🔹 Financial & legal services – Breaking down complex topics for clients.
🔹 Construction & trades – DIY guides & service explanations.
No matter your industry, if you need to explain something clearly, video is the best way.
2. How long should an explainer or how-to video be?
🚀 Quick social media explainer: 30-60 seconds
📺 Website product/service explainer: 60-90 seconds
📚 In-depth tutorial or training video: 2-5 minutes
We help determine the ideal length based on your content goals & audience.
3. Can we use animations instead of live-action footage?
Yes! We offer:
🎨 Fully animated videos – Great for SaaS, medical, and educational content.
🎥 Live-action explainers – For hands-on products, physical services & in-person demonstrations.
🔄 Hybrid video styles – A mix of live footage & animations for maximum engagement.
4. How much does an explainer or how-to video cost?
Pricing depends on factors like:
📍 Length & complexity
🎥 Live-action vs. animated
🛠️ Voiceovers, graphics & post-production needs
We offer custom quotes based on your project.
At Logue Media, we don’t just create explainer and how-to videos—we craft visual storytelling experiences that educate, engage, and drive action.
We work with businesses across the Central Coast, Newcastle, Hunter Valley, Port Stephens, and Sydney, ensuring that your video delivers real value.
Why Work with Logue Media
✔️ Expertise in Simplifying Complex Information
Not every video production company understands how to break down information in a way that’s easy to digest. We specialize in:
🎯 Strategic Script Development – Crafting scripts that are clear, direct, and engaging.
🎯 Audience-Centric Approach – Ensuring content is tailored to customer pain points & interests.
🎯 Engaging Visual Explanations – Using real-life demonstrations, motion graphics, and on-screen text to reinforce key points.
Our focus is on clarity and engagement—so your audience learns quickly and effortlessly.
✔️ High-Quality Production – Professional & Visually Impactful
A great explainer or how-to video should be crisp, polished, and visually appealing. That’s why we invest in:
🎥 4K Video & High-Quality Audio – Ensuring sharp visuals and crystal-clear sound.
🖥️ Screen Recordings & Animations – Ideal for software tutorials & digital walkthroughs.
💡 Lighting & Framing Expertise – Making sure every shot looks professional and well-lit.
🎬 Efficient Editing & Graphics – Keeping viewers engaged with a seamless, high-quality finish.
Whether it’s live-action, animated, or a mix of both, we deliver explainer videos that look professional and communicate effectively.
✔️ Fast Turnaround – Get Your Video Ready When You Need It
We understand that time is crucial, especially for marketing, training, and product launches.
⚡ Standard Turnaround: 7-14 days for full production.
⚡ Expedited Edits: 48-hour delivery for short-form content.
⚡ Multiple Format Options: Ready for web, social media, YouTube, and presentations.
✔️ Optimized for SEO & Conversion
A good video isn’t just about production—it’s about getting results.
📌 SEO-Optimized for Google & YouTube – Helping you rank higher in search results.
📌 Mobile-Friendly Formats – Ensuring videos work across all devices.
📌 Clear CTAs (Call-to-Actions) – Encouraging viewers to take the next step.
With the right strategy, your explainer video will continue delivering value long after production.
Our Video Success Stories & Client Testimonials
Let’s Create Your Explainer or How to Video
An effective explainer video simplifies complex ideas, improves customer understanding, and increases conversions.
📍 We work with businesses across Central Coast, Newcastle, Hunter Valley, Port Stephens, and Sydney. Whether you need a product explainer, training guide, or SaaS demo, we’ve got you covered.
Please complete the VIDEO Production Inquiry Form
