Client Testimonial of the Guzman y Gomez openning in Umina beach

The Initial Public Offering of Guzman y Gomez on the Autralian Stock Exchange was an overwhelming success with the closing value of $3.2Bn AUD$.  The major challenges of GyG was to expand and penetrate the market and local communities in multiple locations in similar timeframes.  This was the request from the IPO to expand rapidly and working capital was needed for securing locations, demolition & construction, hiring & training staff, promotion and operations.  As you can imagine, the operational logistics of this expansion is complex and difficult.

Once completed, then Guzman y Gomez had to execute on their marketing plan to achieve and meet stock market expectation as well as those of share holders & management.  The Peninsula already had 2 Mexican restaurants, a number Corporate Fast Food Chains locally as well as the usual locally owned hamburgers, fast food outlets.  And thats not to mention the various Pubs, CLubs and Restuarants.  

It was always going to be difficult to enter the market especially in a closed off area like Umina.  The corporates chains were well established and the community were not that adventurous with the mexican style of food.  Guzman y Gomez needed to raise their market profile and elaborate on their key aspect, their unique selling proposition of fresh ingredients, clean & healthy food and a quick service all in the middle of Umina Beach.

At the grand opening of Guzman y Gomez in Umina Beach, Logue Media was more than just a spectator; we were the storytellers capturing the vibrant pulse of the day from sunrise to sunset. While National reports briefly skimmed the surface, our team delved deep, showcasing not only the bustling festivities inside and outside but also securing stunning aerial footage that encapsulated the excitement of the occasion. Our creative approach ensured that every moment and every flavour of the day was preserved, providing Guzman y Gomez with a compelling narrative that resonates with both the community and visitors alike, highlighting the rich culture and unique dining experience they offer. Our Video production service was focused on capturing the story, the GyG franchisee and pushing the brand story out to the community that Gusman y Gomez had openned in Umina Beach.