LOGUE MEDIA · MICROSITES & LANDING PAGES
Give one offer a destination with a clear next step.
One offer. One clear response.
A focused landing page for one action.
A small microsite when customers need several connected pages.
Choose the structure that fits the offer and the traffic arriving there.
When should you use a landing page or microsite?
A landing page supports one primary action on a single page. A microsite provides a small set of related pages for one offer, service or campaign. Logue Media builds both on WordPress, with the message, customer route and measurement needs agreed first.
What makes a landing page focused?
The visitor arrives for a specific reason. The heading, explanation, evidence and call to action should match that reason. Extra menus and unrelated offers can be reduced when they distract from the page’s agreed purpose.
When is a microsite the better choice?
Use a microsite when the audience needs several distinct pieces of information before acting. A service overview, examples and a detailed enquiry page may each need room. A microsite is not automatically a one-page website.
Does the build include paid advertising?
The page can be designed for traffic from an agreed campaign. Advertising strategy, account management and media spend are separate responsibilities unless included in the proposal. The campaign promise and page message still need to match.
One campaign page can lose focus in several small ways.
An advert makes one promise but the destination opens with a general introduction to the business. The visitor has to find the offer again. That break in the journey creates unnecessary work.
We align the page heading and first explanation with the source of traffic. The offer, eligibility and next action are easy to identify before supporting detail appears.
Keep the offer, proof and action in the same conversation.
Keep the campaign promise visible. Give the visitor relevant evidence and a sensible next action.
The cards appear in order. Hover, tap or focus to reveal each card’s detail.
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Recognise the campaign promise.
Match the headline to the advert, email or referral. State the offer and its conditions before asking visitors to navigate or enquire.
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Show why the offer fits.
Place a genuine example, product detail or customer evidence beside the claim it supports. Explain eligibility and practical limits so the visitor can judge the offer.
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Make the next response clear.
Use one primary response: an enquiry, registration or booking request. Ask only for the information needed at this stage and explain what happens after submission.
Real content makes the design review useful.
One offer. One clear response.
The page can be small. The offer still needs to be clear.
Choose a single page or a small connected site.
Campaign landing page
A landing page is useful when one offer has one primary response.
- Match the headline to the advert, email or referral link.
- Explain the offer and its conditions before asking for a response.
- Use one primary call to action throughout the page.
- Request only the information needed for the next conversation.
- Check the form, confirmation and agreed conversion event.
Check that the visitor can identify the offer and complete the action on mobile.
Service microsite
A microsite gives a focused service several connected pages.
- Map the few questions that need their own pages.
- Keep navigation within the same service or campaign purpose.
- Connect relevant examples to the offer they support.
- Make contact details and eligibility easy to find.
- Review every page for useful content before expanding the microsite.
Use separate pages only where each adds distinct information.
Existing campaign refresh
Improve the destination already receiving campaign traffic.
- Compare the campaign promise with the existing page.
- Find missing offer details and unnecessary form fields.
- Retain useful content and working links.
- Improve the mobile layout around the primary response.
- Check the agreed event after the updated page is released.
Compare the approved changes with the original customer journey.
A focused destination needs a focused brief.
A smaller build still needs clear decisions. These inputs help avoid a landing page becoming an unplanned full website.
| Input | Why it matters |
|---|---|
| Traffic source | The page must match the promise in the advert, email or link. |
| Primary action | Defines the form, button and confirmation behaviour. |
| Offer conditions | States eligibility, availability and material limitations accurately. |
| Evidence | Provides relevant examples, genuine testimonials or product detail. |
| Measurement | Identifies the agreed event and who reviews the results. |
Buy the destination separately from its campaign.
Published landing-page Packages start at $1,800 + GST.
The entry build covers one long-form page using a template framework, with client-supplied copy and media. Published growth microsite Packages start at $2,800 + GST. Confirm the connected structure and functions in the proposal.
Advertising, media spend, content production and ongoing campaign delivery have separate scopes. A Package covers the agreed destination; a Plan covers agreed recurring campaign work.
A small online presence can suit a focused business.
Lady of the Wreath
A small online presence for an existing wreath business. The published project explains why a microsite suited the owner’s requirements.
Bondi Colour
Bondi Colour needed a focused digital presence connected to its services and social profiles. The project is useful when considering how a smaller site can support an existing local business.
Move from one clear goal to a usable destination.
Use the project review guide to prepare approvals and handover.
Define the offer, audience, traffic source and one primary action.
Arrange the message, proof, practical conditions and form. Choose one page or a microsite.
Build with actual content. Review the offer and form on desktop and phone.
Check links, submission handling and agreed tracking. Confirm campaign and page responsibilities.
Landing Page & Microsite Design on the Central Coast.
Local offers deserve a destination that explains their actual conditions.
Microsites and landing pages on the Central Coast are scoped and delivered in person as needed.
Resolve the campaign-page questions before launch.
Clarify the offer, destination and campaign responsibilities before approving the focused build.
Is a microsite always cheaper than a business website?
The scope determines the cost. Fewer pages may reduce the build, but custom forms, integrations or specialist content can add work. Compare the agreed requirements rather than the label alone.
Can we use our existing domain?
That depends on the site and campaign. A landing page can often sit within an existing site. A separate microsite needs a clear reason and its own domain or hosting decisions where applicable.
Do you guarantee more enquiries?
No. The page can remove identified friction and support a clear offer. Enquiries also depend on the audience, traffic quality, offer and competition. Any measurement review uses the agreed event and available data.
Can a landing page support a local offer?
Yes. State the real service area, eligibility and availability for that offer. A separate page is useful when the campaign has distinct information or conditions. Closely related offers can share a clearer destination.
Choose the next part of the campaign brief.
Website DesignHover, tap or press EnterWebsite DesignFor this campaign destination, give several real services a connected website rather than stretching one campaign page beyond its purpose.Explore Website Design →
Website DesignHover, tap or press EnterWebsite Optional Services GuideHover, tap or press EnterWebsite Optional Services GuideFor this campaign destination, identify the source copy, images and other inputs that need supplying or commissioning before production.Explore Website Optional Services Guide →
Website Optional Services GuideHover, tap or press EnterWebsite Development Processes GuideHover, tap or press EnterWebsite Development Processes GuideFor this campaign destination, prepare the people, review decisions and handover inputs that the chosen service proposal will require.Explore Website Development Processes Guide →
Website Development Processes GuideHover, tap or press EnterTell us the offer and the action you want.
Share the campaign source, destination URL and the information needed for the first response.
Prefer to talk? 0411 199 997 · info@logue.group