Social Marketing Plans & Pricing on the Central Coast
Stay visible, build trust and generate more enquiries with a structured social marketing plan.Social media can help people discover your business, but random posting rarely delivers consistent results. Our social marketing plans help you create, publish and manage content that works alongside your website, video and search marketing to improve visibility, engagement and enquiries.
📲 Social | 🎥 Video | 🧩 Content — built for engagement
Last Updated: 31 May 2026
What Should You Know Before Comparing Social Marketing Prices?
Social marketing packages can look similar on the surface, but the price can change a lot depending on what is included.
Some packages only include posting. Others include strategy, content creation, video or photography, advertising management, reporting, optimisation and community engagement.
Before comparing prices, you need to know what you are actually paying for, what is excluded and how success will be measured.
The questions below cover the main things businesses ask before choosing a social marketing package.
1️⃣ What Does Social Media Marketing Cost?
Social media marketing pricing depends on the number of platforms, amount of content, level of management and whether advertising is included.
Basic social media management is usually cheaper because it may only include a small number of posts each week and basic publishing. More advanced plans cost more because they may include strategy, content creation, advertising management, reporting, optimisation and regular communication.
The cheapest package is not always the best package. The real question is: what are you getting for the money, and will it help your business become more visible, trusted and easier to contact?
2️⃣ What Is Included And What Costs Extra?
Not every social marketing package includes the same things.
Some packages include content planning, post creation, scheduling and basic reporting. Others may include photography, video, community management, advertising setup, campaign management and monthly optimisation.
Advertising spend is usually separate. That means your management fee pays for the work, while your ad budget is paid directly to platforms such as Facebook, Instagram, LinkedIn or TikTok.
Setup fees may also apply for account audits, profile optimisation, competitor research, advertising pixels, product catalogues or shopping integrations.
3️⃣ How Do You Measure Whether It Is Working?
Social media should be measured against business outcomes, not vanity numbers alone.
Likes and followers can be useful, but they are not the whole story. The more important measures are visibility, engagement, website visits, enquiries, sales and return on advertising spend.
For advertising campaigns, you may also track cost per click, cost per enquiry, cost per acquisition and conversion rate.
The right social marketing package should make it clear what is being done, what is being measured and how the work is helping your business.
4️⃣ Do I Need Video For Social Marketing?
No, you do not need video to start social marketing, but it usually makes the content stronger.
A basic plan can use your existing photos, graphics and business information. That may be enough to keep your business visible and active online.
But real video gives you more to work with. One video can be broken down into short clips, images, captions, quotes, posts, reels and ads. That means your social media has more substance and is not just random posts for the sake of posting.
Video also helps people see who you are, what you do and why they should trust you. That matters, especially for local businesses where reputation and trust are often the difference between being ignored and getting the enquiry.
You can explore how this approach works across different industries on our Central Coast digital marketing page.
Social media doesn’t fail because of the platform
— it fails because there’s no structure behind it.
Social marketing prices can look very different from one provider to another.
The monthly price only tells part of the story. What matters is what is included, what costs extra, how much content is created, how many platforms are managed and whether the work helps your business get seen, trusted and contacted.
Use these points to compare social marketing packages properly before choosing a plan.
💰 Quick Social Marketing Price Guide
Our social marketing plans start from:
Entry Plan: from $990/month + GST
Setup fee from $990 + GST
Growth Plan: from $1,790/month + GST
Setup fee from $1,790 + GST
Advanced Plan: from $2,990/month + GST
Setup fee from $2,990 + GST
Final pricing depends on how many platforms are managed, how much content is needed, whether advertising is included, and whether video, photography or extra setup work is required.
📦 What Changes The Price?
The price changes when the scope changes.
A basic package may only include planning, posting and light reporting. A higher-level plan may include strategy, content creation, video, photography, advertising management, community management, reporting and ongoing optimisation.
Setup work can also affect the price. This may include profile optimisation, competitor research, advertising pixels, Facebook catalogues, Instagram Shopping or other technical setup.
Extra platforms can also increase the monthly cost. Facebook and Instagram may be enough for some businesses. Others may need LinkedIn, TikTok, YouTube or Pinterest depending on where their customers are.
📢 Is Ad Spend Included?
No. Advertising spend is normally separate from the monthly management fee.
The management fee pays for the work. That includes planning, content creation, publishing, campaign setup, monitoring, reporting and optimisation.
The ad spend is the money paid directly to platforms such as Facebook, Instagram, LinkedIn, TikTok or YouTube to show your ads.
This is important because a low management fee may still need a separate advertising budget to generate real reach, traffic and enquiries.
🎥 Content Creation Changes The Price
Social media needs content.
Some lower-priced packages use your existing photos, graphics and business information. Higher-level plans may include photography, video, reels, short clips, captions and ad creative.
Video usually gives you more to work with. One video can become posts, reels, ads, short clips, quotes, captions and website content.
Choose The Right Social Marketing Plan For Your Business
Not every business needs the same level of social media support.
Some businesses only need help staying visible with regular posting. Others need stronger content, engagement support,
advertising management and a clearer path from social media to enquiries.
The right plan depends on how active you want to be, how much content you already have, how many platforms you need managed,
and whether you want social media to support visibility, reputation or sales.
Build Your Presence
Start with regular posting, clearer messaging and a more consistent social presence so your business stays visible and active online.
Build Engagement
Create stronger content and interaction so people are more likely to notice, trust and respond to your business.
Generate Enquiries
Use social media more strategically with stronger calls to action, campaign planning and content designed to support enquiries and sales.
A Clear Social Media Structure
Every plan starts with a clear structure for what needs to be posted, where it should be posted and how the content should support your business.
This helps remove the guesswork from social media. You are not just posting for the sake of posting. The content has a purpose and connects back to your business, your services and your customers.
Consistent Posting And Content Management
Every package includes content planning, caption writing, scheduling and social media management at the level included in your chosen plan.
The Entry plan keeps you visible. The Growth plan builds stronger engagement. The Advanced plan gives social media a stronger role in supporting enquiries and sales.
Basic Activity Review So You Know What Is Happening
Every plan includes some level of performance tracking so you can see what is happening with your social media.
The reporting becomes more detailed as the plan increases, but the goal is the same: understand what is working, what needs to improve and whether your social media is helping your business stay visible and easier to contact.
📌 Entry Plan - Build Your Social Presence
💰 Fees from $990 / month + GST
Setup Fee: $990 + GST once-off
Best for businesses that need a clearer, more consistent social media presence without a heavy monthly workload.
What you get:
✅ 8–12 posts per month
✅ Simple content planning to guide what is posted and why
✅ Caption writing aligned to your business and audience
✅ Initial setup or optimisation of your social profiles
✅ Basic activity review so you can see what has been done
Outcome:
You get a practical social media structure that helps your business stay visible and active online.
📌 Growth Plan - Build Engagement
💰 Fees from $1,790 / month + GST
Setup fee: $1,790 + GST once-off
Best for businesses that want stronger content, better interaction and a more active social media presence.
What you get:
✅ 12–20 posts per month
✅ Stronger content planning with themes and messaging direction
✅ Improved caption strategy designed to encourage engagement
✅ Engagement support, including comment responses where required
✅ Monthly insights with adjustments to improve performance
Outcome:
Your social media becomes more planned, consistent and easier for people to respond to.
📌 Advanced Plan - Build Enquiries
💰 Fees from $2,990 / month + GST
Setup Fee: $2,990 + GST once-off
Turn your social presence into a consistent enquiry channel.
What you get:
✅ 20–30 posts per month
✅ Campaign-based content planning aligned to offers, services and business goals
✅ Stronger calls to action designed to support enquiries
✅ Active engagement management including comments and DMs where required
✅ Ongoing optimisation to improve results and drive enquiries
Outcome:
Your social media becomes a more structured part of your marketing system, not just random posting.
Advertising spend is separate where paid promotion or advertising is used. This means the management fee covers the work we do, while the advertising budget is paid separately to platforms such as Facebook, Instagram, LinkedIn, TikTok or YouTube.
If you want us to manage dedicated paid campaigns,
see our Social Advertising Plans.
How Social Marketing Works After You Choose A Plan
Once you choose a social marketing plan, we agree on the platforms, content direction, posting structure and monthly work required.
The goal is to make your social media easier to manage, more consistent and better connected to your website, video, content and search marketing.
Where Social Media Fits in Your Marketing
Social media helps people see your business, recognise your name and stay aware of what you do.
But it should not sit on its own.
It works best when it connects back to your website, videos, content and search marketing. Social media can create attention, but your website usually does the heavier job of explaining your services and turning interest into enquiries.
👥 Our Role And Your Role
✔ Strategy Setup:
We define the platforms, content direction and posting structure based on your business, audience and goals.
This gives the plan a clear starting point, so your social media is not just random posts going out with no real purpose.
✔ What Logue Media Delivers:
We look after the planning, caption writing, scheduling and basic management included in your chosen plan.
The amount of work depends on whether you choose the Entry, Growth or Advanced plan.
✔ What You Provide:
You provide approvals, account access, business information, offers, updates and any photos or videos you want used.
If you do not have enough useful content, we can discuss extra video, photography or content creation.
✔ What We Agree Together:
We agree on the platforms, content direction, posting frequency, key messages and monthly priorities.
This keeps the work clear and avoids random posting with no real purpose.
📲 Optional Social Marketing Enhancements
Some businesses need more than the standard plan.
Extra services can be added where needed, including more posts, extra platforms, short-form video editing, onsite photography, video production, boosted post management, Facebook catalogue setup or Instagram Shopping setup.
Anything outside the agreed plan is quoted separately before the extra work starts.
💰 Payment, Setup Fees And Ad Spend
✔ Monthly Plans:
Monthly social marketing plans are paid in advance unless agreed otherwise.
This helps keep the work planned, scheduled and delivered consistently each month.
✔ Commitment Discounts:
Commitment discounts may be available for longer-term social marketing plans.
Any discount must be agreed before the plan starts, so the pricing, scope and payment terms are clear from the beginning.
✔ Advertising Spend:
Advertising spend is separate from your monthly management fee.
The management fee pays for the work we do. Your ad budget is paid separately to platforms such as Facebook, Instagram, LinkedIn, TikTok or YouTube.
This keeps the cost clear, because your advertising budget can increase or decrease depending on your campaign goals.
✔ Setup Fees:
Setup fees are paid once at the start of the plan.
This covers the initial review, setup, planning structure and preparation needed before monthly social marketing begins.
If extra setup work is required, such as Facebook catalogues, Instagram Shopping or advertising pixels, this will be quoted separately before the work starts.
Who These Social Marketing Plans Suit
These plans suit businesses that need to stay visible but do not have the time, structure or content to manage social media properly.
They are built for businesses that want regular posting, clearer messaging and a more practical link between social media, website traffic and enquiries.
FAQs Social Marketing Plans
1️⃣ How much does social media marketing cost?
Our social marketing plans start from $990/month + GST, with a setup fee from $990 + GST.
The final cost depends on the plan you choose, how many platforms are managed, how much content is needed, whether advertising is involved, and whether extra video, photography or setup work is required.
2️⃣ How long before I see results?
Higher-level plans include more content, stronger planning, more active management and more support for engagement, enquiries and campaign activity.
3️⃣ Is advertising spend included in the monthly fee?
No. Advertising spend is separate from your monthly management fee.
The management fee pays for the work we do. Your advertising budget is paid separately to platforms such as Facebook, Instagram, LinkedIn, TikTok or YouTube.
4️⃣ Do I need video for social media marketing?
No, you do not need video to start.
But video usually gives your social media more substance. One video can be turned into short clips, reels, posts, captions, quotes, images and ads. It also helps people see who you are and why they should trust your business.
5️⃣ Can you create the content for us?
Yes, depending on the plan and what content you already have.
We can use your existing photos, videos, offers and business updates. If you need more content, we can quote extra video production, photography, short-form clips or campaign content.
6️⃣ Which social media platforms should my business use?
That depends on your business, audience and goals.
Some local businesses only need Facebook and Instagram. Others may need LinkedIn, TikTok, YouTube or Pinterest. The right platform is the one your customers actually use and where your content makes sense.
7️⃣ How do I know if social media marketing is working?
Social media should be measured by more than likes and followers.
The important things are visibility, engagement, website visits, enquiries, leads and sales. For paid campaigns, we may also track cost per click, cost per enquiry and conversion results.
8️⃣ Are there lock-in contracts?
That depends on the plan agreed.
Monthly plans are usually paid in advance. Longer-term commitment discounts may be available where agreed before the plan starts. The main thing is that the scope, price and payment terms are clear before any work begins.
Projects And Proof Behind The Work
Turning Existing Content Into Video Assets | Creativ Digital
Creativ Digital had a large library of evergreen blog content that needed to be refreshed and made more engaging. Logue Media helped turn written articles into video content with voice over, images and subtitles to improve engagement and support more enquiries. This supports the Social Marketing Plans page because it shows how existing content can be reused across video, website and social media instead of starting from scratch every month.
View Creativ Digital Project
Capturing A Local Business Launch | Don Pedros Umina Beach
Don Pedros needed local attention for its Umina Beach opening. Logue Media captured the atmosphere, food, drinks and people on opening night so the business had real video content to help build awareness and trust. This is useful social proof because local businesses need real content, not just stock images and random posts. Video gives social media something real to work with.
View Don Pedros Restaurant Project
Building Visibility For A Product Business | Bum Bum Store
Bum Bum Store needed an online presence in Australia so customers could find the products, understand the business and buy online. Logue Media supported the website, content, images and product structure needed to help the business become more visible and easier to buy from. This card works because social media needs somewhere to send people. A good website and clear product content help turn social attention into action.
View Bum Bum Store Project
Turning Social Reach Into Commercial Value | Guss Gould
Guss Gould already had a strong Instagram following, but needed a clearer way to turn that attention into business value. Logue Media helped shape the sales and marketing direction so the profile could attract buyers, advertisers and stronger commercial interest. This is the best proof card for social marketing because it shows the real issue many businesses face: getting attention is one thing, turning it into enquiries, sales or value is another.
View Gus Gould ProjectReady To Make Your Social Media Easier To Manage?
If your social media keeps stopping and starting, it is probably time to put a proper plan behind it.
We will look at where your business is now, what content you already have, which platforms matter, and which social marketing plan best suits your business.
The goal is simple: stay visible, build trust and generate more enquiries.
Ready To See How Social Fits Into The Full System?
Want a social marketing plan? Submit the form and we will recommend the best option for your business or call us directly on 04 1111 9997.
What’s Included In Every Social Marketing Plan
Every social marketing plan includes the basic structure needed to keep your social media visible, consistent and easier to manage.
The difference between the plans is the amount of content, the level of management, the depth of engagement support and how strongly social media is expected to support enquiries.