SEARCH MARKETING / PPC PLANS
PPC Plans & Pricing
Reach buyers with intent — and know where the budget goes. Plan, launch and refine pay-per-click campaigns across paid search, with clear separation of management fees and ad-platform spend.
How much do PPC management plans cost?
Logue Media’s currently published PPC packages describe Entry management of $500–$1,000 per month, Growth at $1,000–$2,000 per month and Advanced at $2,000–$3,000 per month, excluding GST and platform advertising spend.
Published once-off setup fees are $500, $950 and $1,250 respectively. These are existing published figures, pending owner confirmation as the current commercial offer. Advertising spend is separate and must be approved by the advertiser.
Does management include ad spend?
No. Management covers agreed campaign services; Google Ads or other platform charges are separately funded by the advertiser.
Do I need a setup budget?
The currently published page lists distinct once-off setup fees for Entry, Growth and Advanced. Confirm the applicable setup scope in the proposal.
Who owns the account?
Account ownership, permissions and conversion tracking responsibilities are agreed before work begins.
Why paid-search campaigns underperform
Paying for clicks does not automatically create qualified enquiries. Campaigns can lose budget when targeting does not match customer intent, conversion actions are unverified, or the landing page fails to answer the buyer’s question.
We connect keyword and audience decisions to relevant ads, suitable destinations and trackable outcomes. Regular optimisation should evaluate not just cost per click but the enquiries that follow.
Explore our PPC service to understand the underlying delivery workflow.
Who controls the ad account and budget?
The advertiser approves media budgets, supplies accurate business and offer information, manages lead follow-up and authorises platform access. Logue Media manages campaign structure, optimisation, measurement checks and reporting within the agreed scope. Account ownership, payment responsibility and access permissions are confirmed in writing; additional creative, landing-page development and external services are separately scoped.
Compare PPC management plans
All fees below reproduce the existing published PPC page for draft review only. Management and setup fees are separate from the advertising budget; the current commercial register and contractual terms require confirmation.
Entry
Management, not media spend- Published management range: $500–1,000 per month + GST — current commercial confirmation pending.
- Once-off setup (published): $500 + GST
- Local search campaign planning
- Commercial keyword targeting
- Ad copy and launch
- Monthly reporting
- Email support
- Platform ad spend is additional.
Growth
Management, not media spend- Published management range: $1,000–2,000 per month + GST — current commercial confirmation pending.
- Once-off setup (published): $950 + GST
- Multiple search campaigns
- Targeting and audience segmentation
- Ongoing ad and query refinement
- Monthly reporting and quarterly review
- Priority email support
- Platform ad spend is additional.
Advanced
Management, not media spend- Published management range: $2,000–3,000 per month + GST — current commercial confirmation pending.
- Once-off setup (published): $1,250 + GST
- More complex campaigns and audiences
- Remarketing where appropriate and consented
- Conversion optimisation support
- Monthly reporting and mid-month check-in
- Creative and landing-page changes separately scoped
- Platform ad spend is additional.
What management can include
Depending on the selected plan: campaign structure, search terms, targeting, creative review, conversion measurement, optimisation and reporting. Each proposal must state deliverables and responsible parties.
What is separate?
Advertising spend, third-party tools, platform charges, substantial landing-page rebuilds, video production, new creative campaigns and work beyond the agreed retainer are separately funded or quoted.
The client authorises budgets and owns approved business assets under the agreed contract.
How monthly PPC management works
A recurring programme should make its decisions understandable and its measures auditable.
Audit and scope
Review available campaign history, account access, tracking quality, current enquiries and viable audiences. Confirm goals and the budget approval process before making changes.
Build and launch
Structure campaigns around intent, geographic relevance, message and destination. Document the setup decisions and request approval before activating spend.
Measure
Set up or verify conversion actions and tagging where technically possible. Reconcile meaningful enquiries with platform-reported conversions.
Optimise
Review search terms, targeting, ad relevance, spend and landing-page signals. Changes respond to evidence rather than arbitrary click volumes.
Report and refine
Present activity, budget, conversions and outstanding opportunities. Identify which numbers are platform-attributed and which represent verified enquiries.
What we measure — and what we cannot promise
Cost per click, click-through rate and impressions help diagnose delivery. Tracking quality, completed contact actions, actual leads and lead suitability help evaluate whether the spend supports the business.
Google Ads and analytics can attribute interactions differently; incomplete consent or tracking can leave gaps. No specific ROI, ranking, conversion count or first-position outcome is guaranteed.
Can every lead be attributed?
Not always. Phone calls, privacy controls and cross-device journeys may create gaps. Reporting should state its limits.
Does more ad spend guarantee more leads?
No. Demand, competition, message, conversion path and follow-up are all relevant.
PPC pricing and management questions
Are ad spend and management fees separate?
Yes. The media budget is paid to the platform separately from management and any once-off setup fee.
Can PPC be used alongside SEO?
Yes. Paid search can support demand capture while Technical SEO, On-Page SEO and Local SEO address other elements of visibility.
What affects the right plan?
Number of campaigns, audience segments, markets, reporting requirements, tracking and creative/landing-page needs.
What happens when a campaign is not working?
Review search intent, tracking, spend, bids, ad copy and landing pages before deciding on the next changes.
Are long-term discounts available?
The older page displays loyalty discounts, but the current applicable rates and terms need owner confirmation before being offered.
Request a PPC management proposal
Tell us your goals, website and preferred plan. We will confirm monthly management, setup, advertising budget responsibility and the appropriate delivery scope before anything is activated.
Request a PPC proposal
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