The Harleash Video Project and Client Testimonial

Harleash was a company based on drop shipping.​  It was established to service primarily the Australian market with products and in the future services for owners of dogs.  Other animals (cats, rabbits, birds, etc) were being considered as future expansion.

It competed against the major brands that has physical outlets as well as online brands including Pet Warehouse. Budget Pet Products, Pet Shop direct.  Therefore, Harleash needed to start very niche market and use guerilla marketing tactics.

Harleash target market included all Australians that had a dog and treated their animal as part of the family.  Most people considered their pet as more, a family member.  Additionally, Harleash wanted to reach the digital audience that found buying through an online channel easier than going to the major corporate retail outlets.  In the end, the purchase would be as a treat for their pet to make them feel special and more comfortable in their family surroundings.

Mr. Josh Bourke, the Founder of Harleashed realised that the business had to compete against the corporations that had been established online for more than 5 years before Harleash.  The Retail Outlets had large marketing budgets to poor into their online presence with paid for advertisements and search engine optimisation projects.  Josh realised very early on that Harleash’s only real chance would come from Content Marketingand Social Media Marketing through the use of the Logue Media Video Production Services.

In 2022, Harleash hired Logue Media to create their first video that started to promote their brand, products and website.  Instgram TikTok and to a lesser extent Facebook.  The groups and communites were targeted with announcements posts and finally the Videos.  The Videos attempted to drive traffic to their website for ready to trasact clients.

Harleash was very successful in the social media campaigns that the online assets were acquired by a corporate entity for an undisclosed amount.