Microsite & Landing Page Packages

Week 0: Commercial Phase – finalise the Contract, Scope & Payments 

1. Let’s chat about your microsite or landing page

Contact us for an obligation-free meeting by phone, webcam or in person.  We need to understand your business, the people, product & services, industry & competition and the website requirements.  There is a frequently asked question section on website packages you should read as this will trigger more questions about our website design packages, design services, the process & methodology, and any other miscellaneous subjects.  Finally, you will be issued with a website proposal for acceptance.

2. Let’s start your project

On acceptance of the proposal, an initial payment is required to commence the project.  The initial payment is typically 50% of the total amount plus GST (Good & Service Tax).

Week 1: Project Management Phase – finalise the Scope, Roles & Responsibilites & Schedule 

1. Let’s start your project

Once the initial payment has been received, we schedule a meeting to kick-off the project.

2. Planning

A video call or an in person meeting with a whiteboard will enable us to define the overall design, structure and navigation, webpages, brand message and user experience.

All major dependencies are define, the tasks the Client is responsible for, and the effect delays can have on the whole project.  Our expectation is the client will deliver any videos, images & infographics, audio and copy for the website content you plan to use.

3. Schedule

A project schedule is established that the project will be managed against in terms of deliverables and time.

Week 1: Requirements Definition Phase – establish client’s expectations 

1. Get to know you

A video call or an in person meeting with a whiteboard will enable us to define your expectations.

2. Your expectations

We discuss in a level of details your expectations for the website project.  Things we need to discuss include your company culture, company brand, colour schemes, typography and fonts, page names, navigation structure, connected pages and much more.

3. Establish Client’s content

You then provide final approved content, including branding, imagery and website copy.

Week 1: Analysis Phase – consider alternative approaches 

1. What are the possible options

Consider a number of alternative approaches to meet the Client’s expectations.

2. Look at Competitors

Evaluate competitors and their approaches to a digitial presence.

3. Evaluate Designs 

What designs has the Client seen they like and would consider?

Establish layouts, colours and navigation options for client. 

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Week 1: Design Phase – give the client 2 options 

1. Create Wireframe

Establish a Home Page Layout for the Client.

2. Create Prototype

Based on the Wireframe above start to add in conceptual content.

3. Compare options

The Client needs to compare three designs one against the other.  We give Clients 3 options to choose from.

4. Make a selection

Clients are encourage to make a selection from the three options above.

5. Minor Adjustments

Clients can make unlimited minor design changes but within reason.

A 20% OF TOTAL COSTS MILESTONE PAYMENT IS DUE ON THE DESIGN ACCEPTANCE.

Week 2: Build Phase – system configuration 

1. Install Software

Install Content Management System of WordPress, Divi page builder & child theme, and plugins and extensions.  Update software to latest version.

2. Create Theme Design

Create the header, Footer, Page, Post and Project theme layouts plus missing pages 404.

3. Create Webpages

Create base structure of webpages using the design layout.  Place Heading 1, Subheadings, Video / Images / Audio in their place and “fake” copy.  Establish parent, child and grand child relationships for the webpages

4. Create Navigation

Create the Menu and Sub-menu structure for the website

5. Page Relationship

Establish the relationship between pages and create internal links.

6. Create Forms

Build the forms that belong on the appropriate webpages.

PLUS 1 Week: Customisation Phase – software development 

Probably not applicable. 

Microsites and Landing Pages are elegant creatives, giving a digital presence.

If any programming needed then add an additional 1 to 2 Weeks depending on the complexity.

Week 3: Training Phase – software development 

1. Identify Key Staff

Establish the key staff that needs to be trained.  We provide a train the trainer approach.  This staff member will be responsible for training other staff.

2. Undertake Training

Undertake training for the key staff.

3. Provide Support

We are available by email, phone and in extreme cases in person to provide support to the Client.

Week 3: Acceptance Phase – client tests 

1. Client Test Plan

We provide support for the Client to establish a Test Plan

2. Client Executes Scripts

The Client undertakes the test scripts according to the plan.  The Client reports critical software defects to us in writing.  We fix the software defect and provide to the client for regression testing.

3. User Acceptance 

If there are no critical software defects then the client must accept the solution to be released to production / operations.

20% OF TOTAL COSTS MILESTONE PAYMENT IS DUE ON COMMENCEMENT OF USER ACCEPTANCE TESTING

Week 3: Release Phase – move software to production 

1. Create Production

Create the production environment to be used in operations.

2. Schedule Conversion

Plan with the client dates and times suitable for conversion of software

3. Migrate Software

Migrate Software to the production environment for commercial operations.

4. Final Testing

Complete final regression testing of the software in the production environment for commercial operations.

5. Release

If the final testing is passed then the website is released to the client for commercial use.

THE FINAL 10% MILESTONE PAYMENT IS NOW DUE.