FAQ’s- Frequently Asked Questions

Marketing has four (4) fundamentals or foundations:

1. Target the right Customer Groups / Segments;
2. Research and identify the needs of those Customers;
3. Establish the right channels to market to reach the Customers as part of the integrated marketing; and
4. Define the elements to ensure the products and services are profitable.

Digital Marketing uses the same methodology, processes & methods and activities as traditional marketing but deploying them through various digital forms and communications.  Common forms of Digital Marketing include website, email, social media, videos (& audio), livestreams, vodcasts and podcasts to name the main elements.

Yes, businesses can undertake digital marketing themselves but rarely is it complete or thorough enough, logical and accurate.  Corporations hire people inhouse but strangely enough then hire agencies as given the expertise outside in these agencies.  Small to Medium Enterprises typically do not have enought people, people with the expertise or budgets to hire a major agency.  The Logue group can help you define a digital marketing analysis and plan (“MAP”) that is needed, to be able to produce such products and services and communicate this through the right content to the right people.

The real question is what digital marketing is needed (and not wanted) for your business?  The next question is what budget can your business afford for marketing?  The Logue group will never ask for marketing fees that businesses cannot afford.  And finally, what available resources does the business have to take on some of the digital marketing.  We can save you money by guiding and directing you to take on some of the work, while Logue Group undertakes the main tasks.

The Logue Group will provide a Statement of Work that the Client approves the work to be undertaken and for how much.  The SOW will include the Scope or Work, Out of Scope, any Assumptions, Responsibilities, Deliverables, Timeframe and Payment Schedule.  Projects start with SOW.  SOW can be priced on a time and materials basis per hour or a fixed price quote.  Retainers can be requested by Logue Group or Deposits according to the Payment Schedule.