The Client Testimonial of Creativ Digital Evergreen Blog Project
The Creativ Digital video production project was a joint result of Logue Media and Creativ in 2023 to 2024 to enhance the evergreen blogs.
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Key Blog Takeaway
Creativ Digital’s collaboration with Logue Media aimed to revitalise their extensive content library by integrating modern video techniques into their evergreen blogs. This innovative approach not only enhanced audience engagement but also significantly boosted client inquiries, illustrating the power of video marketing in modern digital strategies. The partnership underscores how combining traditional content with contemporary formats can breathe new life into established resources and attract prospective clients.
The Creativ Digital Blog Project
Who is Creativ
Creativ Digital is a leading web design and development company in Sydney. Not only does Creativ provide a broad range of services including web development, app development but a comprehensive knowledge is demonstrated throughout their blogs and content marketing. The Blogs covers all of the major topics as they relate to the sverices.
Clients of Creativ
Creativ Digital has a client base primarily in Sydney but has expanded Australian wide. Mainly website design and search marketing but has expanded with industry trends into app development and services too.
Following is a list of some of the Creativ clients:
- M Power Project for UX research and Web Design;
- Corsence for Design & Web Development;
- Vetcentric for Web Design & Web Development;
- Vegan Food Search for Mobile App;
- Dermo Direct for Web Design & Development; and
- BeInspired PT for App & Web Design & Development.
Why Hire Logue Media
Mr. Scott Donald, the Founder and Managing Director of Creativ Digital realised that the business needed to update and enhance their Content Marketing Library of Blogs. Creativ has an extensive library of Blogs that were written over the life of the business, therefore Blogs numbering close to a thousand.
The Blog articles needed to be enhanced with modern technique including the addition of Video content that summarised the Blog article. The Video Blog, “the Vlog”, contained video, audio voice over as well as images from the original Blog as well as subtitles.
Following is the original article Building your own website writte by Creativ as a blog.
Testimonial by the Scott
We hired Logue Media to produce video contents that would enhance our propular but old and out of date Blog Articles. The Blog Article were “evergreen blogs” that were extremely popular and would always be relevant to our Clients. But the Articles were dated and old fashion and needed a refresh with modern techniques.
Logue Media suggested we add Videos to each of the Blogs. The Video content would summaries each blog selected, add not only the video but also voice over, images from the blog and subtitles based on the copywritten text of the article webpage.
This method provided extremely productive through enhanced impression and readership, better engagement on the webpage and also conversion into action drive prospective clients to Creativ. The Video Content was positioned at the top of the page and readers would spend more time watching the video and then additional time reading the written content. As a result, we had many more prospective clients calling us or sending emails for follow-up.
Logue media has provided a major boost to our Creativ Digital business and together we will inspect video marketing in further more detail as a follow-up.
Mr. Scott Donald
MD, Creativ Digital
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