🔍 Search Foundations – Structure, Capacity & Cadence | Packages & Pricing Central Coast
Search Foundations define how much optimisation capacity is applied, how often it is maintained, and where that capacity is focused.
This page does not describe individual SEO services or tactics. It defines capacity, cadence, and pricing — whether Search is applied independently or integrated into the full Video-First Marketing Engine (VDRS).
What Search Marketing Includes at Logue Media
Search Marketing at Logue Media is an umbrella discipline that includes:
• On-Page SEO
• Local SEO
• AI Visibility (AEO / AIO)
• Technical SEO
• Authority Expansion (Off-Page SEO)
• Pay-Per-Click (Google & Paid Social)
Search Foundations packages structure your organic optimisation capacity.
Technical, Authority, and Paid Media modules are layered strategically as required.
🤖 How much does Search Marketing cost on the Central Coast?
Search marketing costs on the Central Coast typically start from around $1,490 per month and scale into the $2,990–$4,490 per month range, depending on how much optimisation capacity is required and how often it is applied.
At Logue Media, search marketing pricing is structured through our Search Foundations packages. Pricing reflects monthly optimisation capacity and cadence rather than individual SEO tasks, ensuring search investment is applied to real content rather than one-off or disconnected SEO work.
Want the big picture? See Packages below →
Key Search Foundation Insights
✅ Built on real video and structured content, not empty SEO tasks
✅ Transparent monthly optimisation capacity — no black box retainers
✅ Supports Local SEO, On-Page SEO, and AI Visibility priorities
✅ Designed to compound over time — accelerating further when supported by active content foundations
Book a Free SEO Strategy Call
Learn how our VDRS (Video Decomposition & Repurpose System) enables your Branding, Content & Search Engine Marketing.
🎯 Strategic Alignment: Search Foundation
Search Foundation sits within Logue Media’s structured visibility system.
It can be engaged:
🔎 As a standalone optimisation layer
🎥 Or integrated into the Video-First Marketing Engine (VDRS)
Before optimisation begins, technical baseline standards must be met to ensure speed, crawlability, and indexation integrity.
Standalone Search improves discoverability and indexing stability.
Integrated Search compounds faster by leveraging structured video authority, decomposed content assets, and cross-channel trust signals.
Authority Expansion and Demand Acceleration can be layered strategically once core optimisation capacity is stable.
Your entry point depends on where your business is today — not on a forced sequence.
⚙️ Technical Readiness Requirement
Before monthly optimisation begins, your website must meet minimum technical standards:
• Core Web Vitals
• Crawlability & indexation
• Speed & hosting configuration
• Structural integrity
If technical issues are identified, a Technical SEO implementation package will be scoped separately.
👉 View Technical SEO Packages
🧱 Search Foundations Packages
Search Foundations pricing reflects the optimisation capacity applied and the cadence at which optimisation is maintained. Packages are structured by capacity tiers — Entry, Growth, and Advanced — and do not represent individual SEO services.
Search Foundations packages define optimisation capacity.
The selected SEO focus areas determine where that capacity is applied.
These focus areas can operate independently or as part of an integrated marketing engine.
Search Foundations focus on structured organic optimisation.
Technical implementation, authority development, and paid media activation are layered separately as required.
🚀 Entry — Search Readiness
💰 Price from: $1,490 / month + gst
Setup Fee: Once-off = Monthly
Best for:
Businesses that need optimisation applied to a single, clearly defined search priority.
What this means:
Provides foundational optimisation capacity focused on one primary area, ensuring existing content can be indexed and understood correctly by search engines and AI systems.
Capacity Focus:
Optimisation capacity applied to ONE of the following:
📍 Local SEO;
🧩 On-Page SEO;
🤖 AI Visibility
✅ Single Core page, location or service first
📈Growth — Search Authority Support
💰 Price From $2,990 / month + gst Setup Fee: Once-off = Monthly
Best for:
Businesses publishing content regularly that require optimisation across multiple search priorities.
What this means:
Applies ongoing optimisation capacity across more than one focus area to support continued discoverability as new content is published.
Capacity Focus:
Optimisation capacity applied across TWO of the following:
📍 Local SEO;
🧩 On-Page SEO; and
🤖 Deeper AI Visibility
✅✅ Multiple Core pages, locations or services
🏆Advanced — Search Trust Engine
💰 Price From $4,490 / month + gst Setup Fee: Once-off = Monthly
Best for:
Businesses operating in competitive markets or managing complex content structures.
What this means:
Provides high-capacity, ongoing optimisation across all major search and AI visibility priorities to support sustained authority.
Capacity focus:
Optimisation capacity applied across ALL of the following:
📍 Local SEO;
🧩 On-Page SEO; and
🤖 Enhanced AI Visibility
✅✅✅ ✅ Continuous optimisation capacity applied across all agreed search priorities
🔄 How monthly delivery works
Search Foundations packages define how much optimisation capacity is available.
The selected SEO focus areas determine where that capacity is applied.
Each package includes a fixed monthly optimisation capacity.
That capacity is applied to:
-
pages, services, and locations
-
keyword and topic priorities
-
AI answer opportunities
Work completed depends on:
-
site size and structure
-
competition
-
package level
SEO is prioritised — not unlimited.
🧩 Search Focus Area
(service explanations)
Search Paths explain how each area works.
Pricing decisions are made on this page — not on path pages.
Local SEO
Search Foundations support local search and AI readiness by applying optimisation capacity to content relevant to your local service area, including the Central Coast NSW.
Local effectiveness improves when supported by active Content Foundations and ongoing publication — but standalone optimisation can still improve local visibility and AI readiness.
On-Page SEO
On-Page SEO ensures each page of your website is structured so search engines and AI systems can correctly understand what the page is about, who it is for, and how it relates to the rest of your site.
This includes optimising page structure, headings, internal linking, metadata, and contextual signals so your content is clear, indexable, and semantically aligned — without changing your core message or voice.
AI Visibility
AI Visibility ensures your content can be accurately understood, referenced, and surfaced by AI-driven discovery systems such as Google’s AI results, conversational search tools, and large language models.
Rather than optimising for keywords alone, AI Visibility focuses on clarity, structure, entity relationships, and contextual signals so your content is treated as a reliable source when AI systems generate answers.
✅ How priorities are agreed each month
Search Marketing is prioritised before each month begins.
We agree on:
-
the main focus area(s) for the month
-
what “success” looks like (rank lift, leads, map visibility, conversions)
-
what we won’t work on until results justify expansion
This protects focus, outcomes and budgets.
🧩 What Search Foundations Do Not Include
To avoid confusion, Search Foundations do not include one-off or ad-hoc SEO tasks without structured monthly capacity.
• Content creation or copywriting
• Social media posting
• Website design or redevelopment
• One-off optimisation work
All optimisation operates on content produced elsewhere within the Logue Media system.
The following optional modules extend Search Foundations once core optimisation capacity is established.
🧱 Why These Are Modular
Search Foundations define structured monthly optimisation capacity.
Technical SEO, Authority Expansion, and Paid Media are scoped separately because:
• They vary significantly by industry and competition
• They require different delivery models
• They carry different cost structures
• They should not inflate organic optimisation pricing.
- They require separate implementation effort beyond monthly optimisation capacity
This keeps Search Foundations focused and predictable.
🔗 Authority Expansion (Optional)
Once core optimisation capacity is stable, authority expansion can be activated to strengthen trust signals beyond your website. Search Foundations optimise your owned assets.
Off-Page SEO expands authority through:
• Digital PR
• Partner placements
• Ethical backlink acquisition
• Citation authority
This is scoped based on market competitiveness and risk tolerance.
Explore Off-Page SEO
Visibility growth follows a structured progression:
🔧 On-Site Optimisation
⬇
🔗 Authority Signals
⬇
🤖 AI Trust
⬇
📈 Visibility Growth
🎯 Demand Acceleration Layer - PPC
Organic visibility builds authority.
Paid media accelerates demand.
PPC can be layered onto Search Foundations for:
• Immediate traffic
• Data-driven keyword testing
• Retargeting ecosystems
• Multi-platform exposure
PPC does not replace organic optimisation. It accelerates demand while organic visibility compounds.
Pay Per Click
Supports:
Google Ads
YouTube
Facebook / Instagram
TikTok
Hidden
⚙️ Technical SEO (Speed + Indexing + Crawlability)
-
Best when: slow sites, Core Web Vitals issues, messy indexing, big site changes.
-
Typical starting point: Technical SEO packages exist separately (use as add-on).
🔗 Off-Page SEO (Authority + Backlinks + PR)
Best when: you need authority signals beyond your site, plus local PR and linkable assets.
🎯 PPC (Pay-Per-Click) — Optional Demand Speed Add-On
PPC is used to increase demand speed, not replace Search Marketing.
It captures high-intent searches immediately while SEO builds trust and momentum over time.
How PPC fits into our system
PPC is an optional add-on layered on top of your Search Marketing Package.
It works best when:
-
Core services and messaging are already clear
-
Landing pages are structured for conversion
-
SEO foundations are in progress
What PPC is typically used for
-
Immediate lead generation
-
Testing offers, services, and keywords
-
Supporting competitive or time-sensitive campaigns
How it’s delivered
-
PPC is managed as a separate scope
-
Ad spend is paid directly by you to Google
-
Management is prioritised monthly (not unlimited tinkering)
Important to understand
-
PPC does not replace SEO
-
PPC stops when spend stops
-
SEO compounds over time — PPC provides speed
When we usually recommend PPC
-
Growth or Advanced packages
-
Competitive markets
-
When faster lead flow is required while SEO matures
👉 Bottom line:
SEO builds trust and momentum.
PPC adds speed when needed.
🧪 Conversion-Focused: CRO & Landing Pages
Conversion Rate Optimisation (CRO) at Logue Media is not a standalone service. It is delivered across copy, structure, and intent alignment — depending on what stage your business is at.
This add-on applies when you need dedicated landing pages or microsites designed for one clear action, such as lead generation, paid traffic, or campaign-specific offers.
What this add-on covers:
-
-
🧠 Conversion-focused page structure (one intent per page)
-
✍️ Professional copywriting aligned to buyer intent
-
🧱 Divi layout, sections, modules, and hierarchy
-
🎯 CTA logic, form placement, and friction reduction
-
🏷️ Metadata, headings, and on-page SEO alignment
-
🔎 Search & PPC intent matching (where applicable)
-
Important: CRO is not button testing or guesswork. It is the result of clear messaging (Content Foundations) and strong page structure (Website Design). Copywriting and landing page builds can be added individually or bundled, depending on what already exists.
👉 Conversion-Focused Copywriting (Content Foundations) If your messaging isn’t clear yet, start with Conversion-Focused Copywriting before building landing pages.
👉 Conversion Focused Landing Pages & Microsites When you need a dedicated page built for conversion, our Landing Pages & Microsites service handles layout, structure, and implementation.
📦 Ready for the clear Level 4 path and inclusions?
Search & AI Visibility can operate independently — but performs strongest when integrated into the full system.
Start with Search. Expand into the engine when ready.
Search & AI Visibility FAQS
❓ Search Marketing FAQs
Hidden
FAQ 1: Do you guarantee #1 rankings?
No — and anyone who does is selling fantasy. We guarantee clear scope, transparent work, and measurable progress tied to visibility and enquiries.
FAQ 2: How long until results?
Video foundations improve credibility fast. Search & AI Visibility typically builds over weeks to months depending on competition and publishing consistency.
FAQ 3: Can you use my existing videos?
Yes. We audit them. If they’re authentic and usable, we run them through VDRS. If not, we replace what’s needed.
FAQ 4: Who owns the ad accounts and data?
You do. We build in your accounts so the data stays yours.
FAQ 5: Can I do PPC without SEO?
You can — but PPC works best when the landing pages are structured, credible, and conversion-ready. That’s why we tie PPC to foundations, not hope. And price per click is higher with a low SEO score.
FAQ 6: Why is there a setup fee?
Answer: SEO needs upfront baselines and structure to generate momentum quickly. Setup is a one-off phase to kick-start results.
FAQ 7: Do you do only work on the Central Coast?
Central Coast first and foremost the peninsula area (Umina & Ettalong Beach and Woy Woy) — and we also support Newcastle, Hunter, Lake Macquarie, Port Stephens, and Sydney when the fit is right.
FAQ 8: Do you do lock-in contracts?
Answer:
No. Month-to-month. Loyalty discounts apply when you stay longer.
Why Logue Media for Search & AI Visibility❓
🎥 Video-first authority (real people, real business, real proof)
✂️ VDRS turns one video into a multi-asset engine
🧱 Level system keeps marketing logical (no random tasks)
📈 Visibility that compounds (assets build over time)
🤝 You get clarity, not a “retainer fog”
Logue Media’s Trust Statement!
We tested AI + stock visuals. It failed!
It didn’t build trust, it didn’t build authority, and it didn’t convert and no engagement with the Clients.
That’s why we’ve pivoted hard into real human video, and we’re steadily phasing out AI visuals across our own channels — because HI beats AI in the real world.
📞 📞 Want to know what you actually need?
If you tell us:
1. what you sell – product & service name
2. where you sell it – locations (Central Coast / expansion regions)
3. your current assets – website + any social media platforms used
4. who are your main competitors – Top competitor or simply a few
5. and we’ll map the cleanest path: core foundations first, then Search & AI Visibility.
PLUS A FREE WEBSITE AUDIT IS AVAILABLE ON COMPLETING THE CONTACT FORM & SPEAKING WITH US
Ready to see how this fits into the Full System
✅ No lock-in • ✅ Local Central Coast team • ✅ Transparent reporting • ✅ Powered by Video