🚀 Pay per Click advertising Explained for the Central Coast
Learn how PPC works, why it matters, and how Logue Media makes it transparent, accountable, and rewarding for your business. 📞 Call us to book a Free Strategy ✉️Watch this Pay per Click VideoHome » Search Marketing »
✅ No lock-in ✅ Local team ✅ Transparent reporting ✅ Google Ads experts ✅ LinkedIn Ads experts ✅ Facebook / Instagram experts ✅ TikiTok Ads experts.
Clients who work with us consistently unlock Cross-Plan Loyalty Discounts — rewards for commitment over time, no matter which services you start with.
What can Search Engine Marketing do for You?
Pay-Per-Click (PPC) advertising is a digital marketing model where you only pay when someone clicks on your ad. It’s best known for Google Ads, but also includes Microsoft Bing Ads, YouTube, and remarketing campaigns.
For business owners, PPC means:
-
Instant visibility at the top of search results
-
Control over spend — set daily or monthly budgets
-
Targeting power — reach by keyword, location, device, or audience
-
Measurable ROI — every click and conversion can be tracked
Key Pay Per Click Takeaway:
✅ Increase online visibility and drive more traffic with targeted SEM campaigns.
✅ Transparent monthly reporting to track results and ROI.
✅ Local expertise – we understand the Central Coast and nearby areas (Newcastle, Lake Macquarie, Hunter Valley & Port Stephens).
✅ High ROI potential – 94% of businesses reported satisfaction with SEM ROI
Ask about our Cross-Plan Loyalty Discounts
Rewards clients who commit to three consecutive months with Logue Media, any plan.
Pay Per Click or PPC is one of the Fastest ways to get Traffoc on the Central Coast
Why PPC Matters in Search Marketing
PPC is the fast lane of search marketing. While SEO builds long-term organic authority, PPC lets you:
-
Launch new services or promotions quickly
-
Capture buyers who are actively searching now
-
Fill your pipeline while SEO gains momentum
-
Test offers, landing pages, and messages with live traffic
When combined with On-Page, Technical, and Off-Page SEO, PPC creates a full-funnel search strategy that compounds results.
How PPC Works
— Step by Step
-
Keywords → Ads trigger when people search specific terms.
-
Ad Creation → Tailored text, image, or video ads designed to attract clicks.
-
Auction & Quality Score → Ad placement depends on your bid and ad relevance/quality.
-
Landing Pages → Clicks go to a page built to convert visitors into leads or sales.
-
Tracking & Optimisation → Every action is measured and campaigns are adjusted for ROI.
Common SEM Pitfalls
Without the right setup, PPC can waste money. The most common issues are:
-
Paying for irrelevant clicks without negative keywords
-
Running ads without conversion tracking in place
-
Weak landing pages that fail to convert
-
Over-reliance on Google automation, which often raises costs
Logue Media solves these problems with transparent management, clear reporting, and accountable deliverables.
Our APproach to PPC / SEM
Here’s how we make campaigns work for your business:
-
-
Transparent pricing — management fees separate from ad spend
-
Defined deliverables — you know exactly what we’ll do each month
-
Client account ownership — you keep data, audiences, and history
-
Plain-English reporting — no vanity metrics, just what matters
-
Integration with SEO — campaigns align with On-Page, Technical, and Off-Page SEO
-
Video-first support — better landing pages and creatives with in-house production
-
Our SEM / PPC Services
Search Engine Marketing (SEM), also known as Pay-Per-Click (PPC) advertising, is a way to place your business at the top of Google or other search engines by paying for ads that show when people search for specific keywords. Instead of waiting for organic rankings to build over time, SEM gives you instant visibility and drives targeted traffic to your website — and you only pay when someone actually clicks on your ad. This makes it a fast, measurable, and cost-effective way to attract new leads and customer.
Google Ads Campaign
We create and manage your Google Ads campaigns from scratch – writing compelling ad copy, selecting optimal keywords, and continuously optimizing bids. Our Google Ads certified team ensures your ads reach the right audience and deliver the best possible click-through rates and conversions.
Keyword Research
Success in SEM starts with targeting the right search terms. We perform in-depth keyword research and competitor analysis to identify high-value keywords for your business. This strategy guides our campaign structure and bidding so you get maximum ROI from your ad spend.
Analytics, Tracking & Reporting
No marketing effort is complete without data. We set up robust analytics and conversion tracking for every campaign, so you’ll know exactly how many leads or sales are generated. Each month, you’ll receive a clear, comprehensive report on performance, including key metrics and our insights for improvement.
Multi-Platform PPC (Bing & Social Media)
While Google Ads is our primary focus, we can also extend your reach through other networks. Our team manages Bing Ads (Microsoft Advertising) and even social media ad campaigns on platforms like Facebook and LinkedIn. This multi-platform approach ensures you capture potential customers wherever they are searching or browsing.
Landing Page Design
Converting clicks into customers is just as important as getting traffic. We build dedicated landing pages (or improve your existing pages) aligned with each ad campaign. Our team optimizes page layout, content, and calls-to-action to boost your conversion rates and turn more visitors into leads or sales.
Roles & Responsibilities
💼 Client Responsibilities
💡 Business goals & priority services
👥Target market insights (ideal customers, demographics)
💳 Budget approval for ad spend
✅ Feedback & approval on ad copy & landing pages
📞 Prompt follow-up on leads & enquiries
📞 Logue Media Responsibilities
🎯 Initial strategy session to understand goals
🔍 Keyword research & competitor analysis
🛠️ Ad account setup & campaign structure
✍️ Landing page creation & optimisation
📊 Ongoing monitoring, optimisation & reporting
Why Choose Logue Media for PPC
-
Local and accountable — Central Coast based, servicing Newcastle, Hunter Valley, Port Stephens & Sydney
-
Transparent pricing — no hidden margins on ad spend
-
Clear deliverables — tangible work, not vague promises
-
Client ownership — your accounts, your data
-
Video-first advantage — creative and landing page support built-in
Loyalty Rewards: Cross-Plan Discounts
We believe long-term partnerships should be rewarded. That’s why Logue Media offers Cross-Plan Loyalty Discounts:
-
Stay with us for 3 consecutive months on any plan or service cluster
-
Unlock ongoing discounts on management fees
-
Discounts continue as long as the streak continues — even if you switch from PPC to SEO or combine multiple services
This means whether you start with PPC, then move into On-Page SEO, or later add Off-Page SEO, your loyalty discount stays with you.
Please complete the Pay Per Click / SEM Inquiry Form
Great Search Engine Optimisation will help reduce the bidding price of a Pay per Click bid.
PPC works best when supported by SEO:
You should consider our On-page SEO too.