🚀 Technical SEO Central Coast | Optimise your Website for Speed
🚀 Technical Seo will Fix the foundations — site speed, crawlability, indexation and structured data — so every SEO dollar works harder. 🔎 Watch the Technical SEO Video📞 Call us: 04.111.99997Home » Search Marketing »
❓ What is Technical SEO in digital marketing?
Technical SEO is a Search Marketing path focused on ensuring your website can be properly crawled, indexed, interpreted, and trusted by search engines and AI systems.
It deals with the underlying technical structure of your website — not content creation or keyword targeting — and ensures that existing content can be accessed, understood, and evaluated correctly.
Key Technical SEO Insights
✅ Foundation first — technical SEO prevents wasted spend on content and links.
✅ Faster pages — Core Web Vitals & page speed optimisation improve UX and rankings.
✅ Clean crawling — optimised robots.txt, XML sitemap, canonical and noindex rules.
✅ Bulletproof structure — schema markup, internal linking and scalable URL logic.
✅ Proof, not promises — before/after diagnostics and clear acceptance criteria.
Technical SEO Explainer Video
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👉 Pair Technical SEO with our other solutions for the best results:
How Search Marketing Works at Logue Media
Search Marketing at Logue Media is not sold as a standalone service. It is a visibility and acceleration layer that sits on top of real video and structured content.
We start by capturing authentic video from your business and turning it into usable content through our Video Decomposition & Repurpose System (VDRS). Only then do we apply Search Marketing to help that content get discovered by Google, AI tools, and real people.
This ensures search visibility is built on real authority, not disconnected tactics.
❓ Is Technical SEO the same as content or on-page SEO?
No.
Technical SEO focuses on the infrastructure of your website. It does not create authority, messaging, or content.
Authority comes from real video and structured content. Technical SEO ensures that authority can be seen, processed, and trusted by search engines and AI systems.
🚫 Without Strong Technical SEO, Your Website Will Fail Before It Even Begins ⚠️
Technical SEO is the foundation of all digital growth. It makes sure search engines can crawl, render, index, and rank your site with confidence. When the structure is weak, every dollar you spend on content and backlinks is wasted.
✅ Ensures fast, mobile-friendly pages with Core Web Vitals fixed
✅ Directs Google with clean robots.txt and XML sitemaps
✅ Protects authority with correct canonicals and hreflang tags
✅ Unlocks rankings with structured schema markup
❌ Slow load times that push visitors away
❌ Duplicate content and messy redirects that dilute authority
❌ Important pages hidden or blocked from crawling
❌ Index bloat wasting crawl budget on useless URLs
🛠️ Fix the Cracks First — Then Every SEO Dollar Works Harder 🛠️
Why start with Technical SEO? Because if your site is broken under the hood, growth will stall no matter how good your copy or backlinks are. By fixing the foundations first, you turn your website into a scalable, search-ready platform.
✅ Clean architecture and internal linking that guides visitors and Google
✅ Precise redirects in .htaccess that protect rankings
✅ CMS hardening for faster, safer WordPress & WooCommerce sites
✅ Governance so every new page inherits the right technical defaults
❌ Investing in content and ads while Google can’t index properly
❌ Throwing budget at backlinks while authority leaks through broken tags
❌ Losing conversions because site performance is ignored
What is included in Technical SEO Services
Technical Site Audit
Our audits cover crawlability, rendering, indexation and site speed. We highlight issues with duplicate content, schema, and blocking resources, then prioritise them by impact vs effort. The result is a clear roadmap with fixes that deliver measurable improvements.
Site Architecture & Linking
We review how your site is structured and how pages link together. Orphaned and buried pages are identified, while a stronger hub-and-spoke model is implemented. This improves navigation for users and ensures search engines distribute authority efficiently.
Page Speed Optimisation
Slow sites lose both rankings and visitors. We fix bottlenecks like bloated JavaScript, oversized images, and server response times. Optimising LCP, CLS, and INP improves user experience and helps meet Google’s Core Web Vitals standards.
XML Sitemap Optimisation
Misconfigured robots.txt or outdated sitemaps can waste crawl budget. We refine these files so Google indexes only your most important pages. Together they act as a precise roadmap for search engines.
Canonicalisation & Indexation Strategy
Duplicate content, URL variations, and faceted navigation can confuse crawlers. We implement canonical tags, noindex rules, and hreflang setup to keep indexation clean. This ensures every crawl adds value rather than noise.
Schema Markup & Rich Snippets
Schema gives search engines the context they need. We apply structured data to your FAQs, articles, products, and business information. Done right, schema improves visibility with rich results and future-proofs your content.
Crawl Budget Optimisation
Log files reveal how search engines really crawl your site. We find wasted effort on low-value URLs and redirect crawl budget to priority pages. This keeps your most important content crawled and indexed more often.
Redirect Strategy (.htaccess, HTTPS)
Redirect loops and chains drain authority. We create a clean redirect plan with .htaccess and server rules that enforce HTTPS, canonical domains, and consistency. The outcome is a stronger, error-free foundation.
Image Optimisation & Loading
Large images slow everything down. We convert to modern formats, apply lazy-loading, and preload critical visuals. This boosts page speed without compromising design or quality.
CMS Hardening & Plugin Audits
CMS platforms like WordPress often suffer from plugin bloat and weak security. We streamline plugins, apply caching and CDN layers, and harden security headers. Your site runs leaner, faster, and safer.
International & Multilingual Setup
For businesses targeting multiple regions, hreflang tags and language codes prevent duplicate content issues. We configure your multilingual structure so the right users see the right version. It’s essential for local and global growth.
Video SEO (Schema, Transcripts)
Video can be a major ranking asset when optimised correctly. We add schema, transcripts, and metadata to improve discoverability. Smart embedding ensures videos load quickly and contribute to SEO performance.
DO YOU HAVE MORE Questions about Technical SEO?
Frequently Asked Questions
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Can I purchase Technical SEO on its own?
Technical SEO is delivered through our Search Marketing Foundations framework.
It may be applied:
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As part of a Search Marketing package
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Or as a technical remediation add-on, where appropriate
Scope, depth, and intensity are determined by the selected package and technical requirements.
How long does technical SEO take?
Initial fixes typically roll out in 2–4 weeks for small sites; larger eCommerce 6–12 weeks depending on templates and depth of JavaScript SEO changes.
Do you work with our developer or host?
Yes — we coordinate with devs and hosts to optimise caching, CDN, .htaccess and CI/CD so changes are stable and reversible.
Is this only for Central Coast businesses?
We’re based on the Central Coast and service Sydney, Newcastle and Hunter Valley — the principles are universal, local support speeds delivery.
What do we get at the end?
A prioritised backlog with acceptance criteria, change logs, and before/after benchmarks for Core Web Vitals, crawlability and indexation.
Why select Logue Media as your Technical Partner
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🎥 Video-first expertise
🎥 Video-first expertise that pairs Technical SEO with content & Video SEO.
📊 Transparent reporting
📊 Transparent reporting, no lock-ins, clear acceptance criteria.
🧭 Local team
🧭 Local team on the Central Coast with enterprise standards.
📊 Ongoing Monitoring, Alerting & QA
Technical SEO isn’t a one-and-done task. We set up monitoring tools to track site health, Core Web Vitals, crawl stats, and indexation over time. Alerts are configured to catch issues early, before they affect rankings or traffic. Regular QA keeps your site aligned with Google’s evolving standards, ensuring technical debt never builds up unnoticed.
🛠️ What tools do we use?
🛠️ What tools do we use? We work exclusively on a WordPress CMS Platform. Of course, Logue Media uses Google Search Console and GTmetrix for measurement. But our Caching and Optimisation plugins come from WP Rocket & NitroPack Premium plugins and also WPMU Dev also has some other plugins in the bundle if clients have preferences. There are many Content Delivery Networks that are generally available based on your preferences if required but these are premium services.
Our SEO Success Stories
Ready to Boost Your SEO Rankings & Traffic?
Technical SEO is the foundation for all other SEO Services including Paid for with Pay per Click. Your website could be attracting a lot more customers – let’s make it happen! If you’re ready to skyrocket your organic traffic and sales, it’s time to invest in professional Technical SEO.
📣 Get in touch with our team today for a free consultation. We’ll evaluate your site’s Technical SEO and show you how we can help improve it. Simply fill out the form below or give us a call, and we’ll get back to you ASAP.
Please complete the Technical SEO Inquiry Form
✅ No lock-in ✅ Local team ✅ Transparent reporting ✅ Google & Bing experts
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