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Social Media Optimisation (SMO) for Central Coast

SMO makes every post, story and clip work harder — strategically, consistently, and tied to real business outcomes.
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✅ No lock-in ✅ Local team ✅ Transparent reporting ✅ Google & Bing experts

✅ ✅ ✅ Powered by Video ✅ ✅ ✅

Key SMO Takeaway:

Strategy first: We don’t “post for the sake of posting.” Every asset rolls up to campaign goals, keywords, and conversions.

Video-first engine: We start with video, then decompose into shorts, carousels, images, captions, and blogs for maximum reach.

Native + Search aligned: Captions, hooks, tags, and timing built for platform algorithm and SEO alignment.

Consistent calendar: Weekly cadence with clear roles, assets ready in advance, and trackable outcomes.

Local advantage: Central Coast insights with expansion to Newcastle, Hunter & Sydney.

Explore More Social Marketing Services

👉 Pair Social Media Optimisation with our other solutions for the best results:

What is Social Media Optimisation?

Short SMO Answer

SMO is how we make social perform — not just look busy. We optimise content, formats, cadence, and conversion paths so that your social presence ladders up to search visibility, website traffic, and leads.

Platform-native content with a SEO spine

We tailor content for each platform (format, aspect ratio, length, hooks) while keeping the keyword backbone consistent with your website and YouTube. That way social builds authority and discoverability.

Video decomposition (our VDRS workflow)

We start with one solid video, then repurpose into:

  • 15–60s shorts & reels

  • Image carousels & thumbnails

  • Captions, CTAs, hashtags

  • Blog snippets & email copy
    This keeps your brand consistent, human, and efficient.

Cadence, calendars & community

We set a realistic weekly schedule, pre-approve assets, and build a simple “engage & escalate” playbook for comments, messages, and brand mentions.

Conversion paths you can measure

From post → landing page → micro-conversion (watch, save, subscribe) → lead form or call. We wire up tracking so you can see what’s working.

Compliance, brand safety & playbooks

Clear rules for tone, approvals, and when to move a conversation off-platform. No surprises, no brand risk.

Our SMO Services

SMO Strategy & Roadmap:

SMO Strategy & Roadmap: Positioning, content pillars, competitor scan, “what to stop/keep/start,” and 90-day plan.

Content Calendar & Asset Pack:

Content Calendar & Asset Pack: Weekly schedule with ready-to-post captions, hashtags, thumbnails, and reels/shorts.

Video-First Content Production:

Video-First Content Production: Shoot or remote-record, then decompose via VDRS into multi-platform assets

Profile Optimisation:

Profile Optimisation: Handle names, bios, links, highlights, keywording, and visual refresh across platforms.

Engagement & Community:

Engagement & Community: Inbox triage, response guidelines, and light moderation to keep momentum and tone.

Micro-Campaigns & Promoted Posts:

Micro-Campaigns & Promoted Posts: Tactical boosts around launches, offers, or events with simple audiences and budgets.

Analytics & Reporting:

Analytics & Reporting: Monthly snapshot of reach, saves, CTR, watch time, and assisted conversions — jargon-free.

Integration with SEO & PPC:

Integration with SEO & PPC: Align topics, keywords, and landing pages so social assists rankings and paid efficiency.tion.

DO YOU HAVE MORE Questions about Social Media Optimisation?

Frequently Asked Questions

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Q: Is SMO just posting more often?

A: No. Frequency without strategy burns time. We optimise formats, hooks, and conversion paths so posts have a job to do.

Q: Which platforms should we be on?

A: Where your buyers actually are. For most local businesses: Facebook, Instagram and YouTube; LinkedIn if B2B; TikTok if your audience is younger or your product is highly visual.

Q: How fast will we see results?

A: Expect traction inside 4–8 weeks with consistent posting and a clear offer. Compounding results typically land at 90 days.ery.

Q: Do you handle comments and messages?

A: We can. We’ll set response rules, escalate leads, and hand off anything requiring specialist support.

Q: Can SMO help SEO?

A: Indirectly, yes. Strong social drives branded searches, links, and longer dwell on key pages—all positive signals.

Why select Logue Media as your SMO Partner

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🎥 Video-first & Human Led

🎥 Video-first & human-led: Real footage, real people, real outcomes.

Integrated engine:

Integrated Engine:  Social + SEO + PPC + Website working together, not in silos.

📊 Transparent reporting

📊 Transparent reporting:  No fluff; we show what moved the needle.

🧭 Local expertise:

🧭 Local expertise: Central Coast roots with reach into Newcastle & Sydney.

📊 Flexible engagement:

Flexible engagement: Once-off setup or ongoing monthly rhythm — no lock-ins.

If you want to know more about SMO then Contact Us?

Please complete the Social Media Marketing Inquiry Form

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