Website Foundation – Structure, Scope & Capacity
Your website is Layer 1 (hub) of your digital presence — defining how your business is structured online.Website Foundation can operate independently today and scale later into Content, Search, Social or Video Foundations when required. It determines:
• How many pages are built
• How your site is architected
• How scalable your structure is
• What technical & structural baseline supports the future
What Is Website Foundation?
Website Foundation defines the structure, scope and build capacity of your website. It establishes the architecture required for standalone performance today — and optional expansion into Content, Search, Social or Video Foundations later.
It determines:
• How many pages are included
• How your site architecture is mapped
• How scalable your structure will be
• What technical SEO baseline is built in
Website Foundation can be purchased as a standalone website build — or structured to support Content, Search and Video Foundations later.
WEBSITE FOUNDATIONS Include
What Website Foundations Include
✔ Website information architecture
✔ UX-focused layouts and navigation
✔ WordPress + Divi build
✔ Mobile-first responsive design
✔ Conversion-ready page templates
✔ Performance, security & backups
✔ Analytics & tracking readiness
✔ Video and content-ready structure
Website Foundations focus on structured architecture, usability and long-term scalability.
See our Website Packages & Pricing
For detailed pricing and package options, view: →
Key Website Foundation Insights
Hidden
🧱 Architecture Before Marketing
Your website structure must be defined before SEO, content or video marketing can be applied effectively. Without the right foundation, layered marketing becomes inefficient or requires rebuilding later.
🗂️ Capacity Determines Scope
Website Foundation defines:
• Page count
• Site hierarchy
• Internal linking structure
• Technical SEO baseline
Packages determine build capacity — not marketing performance.
🚀 Standalone or Scalable
Website Foundations can be purchased as standalone builds. They can also be structured to support Content, Search and Video Foundations later — without requiring a redesign.
⚙️ Technical Baseline Matters
Every Website Foundation includes:
• Structured heading hierarchy (H1–H6)
• Slug structure
• Meta title & description framework
• Basic schema setup
• Performance optimisation
This ensures your site is technically ready for growth.
🔓 Ownership & Control
You retain full control of:
• Domain
• Hosting
• CMS access
• Intellectual property
No lock-in systems. No proprietary traps.
Book a Free Strategy Call
When you’re ready to expand beyond the build phase, our VDRS (Video Decomposition & Repurpose System) supports structured Content and Authority development.
CAPACITY MODEL
Entry, Growth and Advanced tiers define build capacity and architectural depth.
Website Foundations use a capacity model, not bundled marketing.
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Entry – Essential structure for smaller, focused websites
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Growth – Expanded layouts, more pages, and flexibility
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Advanced – Complex builds, integrations, and scalability
Capacity increases build scope, not marketing services.
Choose Your Website Type
Website pricing is organised by website type to keep scope and pricing clear.
Microsite & Landing Page Design
Focused websites for campaigns, offers, and lead generation.
👉 View Microsite Design Packages & Pricing – Microsite Design Pricing
Business Website Design
Professional multi-page websites built for long-term growth.
👉 View Website Design Packages & Pricing – Business Website Pricing
eCommerce Website Design
Online stores with scalable product and checkout systems.
👉 View eCommerce Website Packages & Pricing. eCommerce Website Pricing
HOW WEBSITE FOUNDATIONS FIT
Website Foundations are the base layer of your digital stack.
As your business evolves, growth can be supported through optional:
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Content Foundations (copy, visuals, updates)
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Search Foundations (SEO & AI visibility)
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Social Foundations (distribution & amplification)
This separation:
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Prevents scope creep
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Keeps pricing transparent
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Creates clean upgrade paths
Frequently Asked Questions
FAQS – Website Foundation
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Do I need Website Foundations before SEO or content?
A structured website improves SEO and content effectiveness. However, if your existing website is technically sound, we can assess whether a rebuild is necessary or whether optimisation can proceed.
Can you work with my existing website?
Sometimes. If the structure is sound, we can build on it. If not, a rebuild may be required.
Is hosting included?
Hosting and ongoing maintenance are handled under separate care and support agreements.
Do you use AI-generated content?
No. Content is derived from real human video and refined with structured systems.
Why Logue Media for Website Foundations
✔ Conversion-first website architecture (VDRS-ready if expanded later)
✔ Built for growth, not quick fixes
✔ Clear separation of build vs marketing
✔ No hidden bundles or scope confusion
✔ Designed for AI, search, and conversion
🚀 Ready to Build Your Website Foundation Properly?
Ready to see how this fits into the Full System
