LOGUE MEDIA / SEARCH MARKETING PLANS
Search Marketing plans & pricing
Choose the focus. Agree the work. See what changes.
Ongoing SEO, Local SEO and AI Search work for one connected group of pages, with approved website changes and clear reporting.
Based on the Central Coast. Available remotely across Australia.
Last updated:
DIRECT ANSWER
What do Search Marketing plans cost?
Search Marketing plans start from $1,490 to $4,490 per month plus GST, with a matching once-off setup fee. Each plan covers one active content cluster, with one, two or three optimisation focuses. We agree the pages, monthly work capacity and approved website changes before work begins.
What is included in the monthly fee?
The agreed optimisation work, implementation on pages we can access, verification and reporting. Your proposal names the focus, active pages, supporting tasks and approvals, so you can see what the fee funds.
What does the setup fee cover?
Scope confirmation, mapping the cluster, reviewing available performance data, confirming access and approvals, and preparing the initial work schedule. A ten-page rebuild is not automatically included in setup.
What is separately scoped?
Additional active clusters, new page builds, major redesigns, complex development and specialist workstreams. A fixed body of work with a completion date is quoted as an implementation project.
THE BUYER PROBLEM
A monthly fee should buy visible work.
Search marketing feels scattered when there is no clear priority. Pages are changed, reports arrive, and it is still difficult to see what was done or why it mattered.
A broad promise to improve the whole website makes that harder. The work can spread across unrelated services and locations before the pages most likely to generate a useful enquiry are clear.
We start with one buyer need and the pages that support it. Then we agree what changes this month, who approves them and how we will check the result. A report explains the work; approved implementation is part of the service.
CORE SEARCH PLANS
One cluster. Choose the optimisation focus.
Choose SEO / On-Page SEO for the buyer-facing page, Local SEO for relevant local discovery, or AI Search within our AISRO methodology. Each plan coordinates its selected focuses around one cluster.
Entry
$1,490
per month + GST
$1,490 + GST once-off setup
One focus. One active cluster.
Choose SEO/On-Page SEO, Local SEO or AI Search.
Start with the buyer need that matters most and one active content cluster. We schedule the relevant page changes and supporting tasks within the agreed monthly capacity.
Growth
$2,990
per month + GST
$2,990 + GST once-off setup
Two focuses. One active cluster.
Choose two of SEO/On-Page SEO, Local SEO and AI Search.
Coordinate two optimisation focuses around the same cluster. Shared findings and edits feed one work schedule, with clear priorities instead of two disconnected task lists.
Advanced
$4,490
per month + GST
$4,490 + GST once-off setup
Three focuses. One active cluster.
SEO/On-Page SEO, Local SEO and AI Search together.
Bring all three focuses to the same cluster with a coordinated schedule. Agree the active pages, evidence and supporting tasks; the scope remains defined rather than becoming an unlimited whole-site rebuild.
Your written proposal names the pages receiving active work, supporting tasks and monthly allowance. A cluster may contain ten useful pages without needing all ten rewritten each month. Extra active clusters receive their own scope and price.
| Work requested | How it is agreed | What we deliver |
|---|---|---|
| Ongoing optimisation | Monthly plan, one active cluster | Named improvements, approved implementation, checks and reporting. |
| An additional active cluster | Additional priced capacity | A separate boundary and work schedule, with shared coordination where useful. |
| Ten pages rebuilt by a date | Fixed implementation project | Defined page deliverables, approvals, testing and a completion point. |
| A new campaign landing page | Creation project | A page with a distinct offer and purpose; ongoing optimisation can follow. |
YOUR CONTENT CLUSTER
Connected pages. A defined boundary.
One cluster can connect a service, an industry and a region when they answer the same buyer need.
Main buyer page
A content cluster is a defined group of related pages serving one audience, offer and enquiry purpose. Choose the primary page that gives the fullest answer to the buyer’s need; it can be a hub or a spoke.
For Logue Media’s Retirement Village Marketing, the industry page explains the offer to operators. It is the main answer, rather than creating another landing page with the same message.
Regional connection
The Central Coast hub supplies the regional context and a useful route to the industry page. We improve the relevant section and link, while keeping the hub’s wider purpose.
The cluster can cross Location and Industry branches because the buyer need stays connected. It remains at the regional level unless a distinct local offer and evidence justify more detail.
Supporting evidence
Relevant project evidence, services, solutions and pricing help the buyer verify the offer and choose a next step. Each supporting page has a different job; it is not another copy of the primary page.
A service page may support more than one cluster. Keep one authoritative page, explain the relationship in contextual links, and schedule any substantial changes rather than counting the same work twice.
Controlled boundary
The cluster register names the buyer, primary page, supporting URLs, exclusions and monthly active work. Ten URLs in that register do not become ten monthly page rebuilds.
We do not multiply Central Coast retirement village marketing into automatic Umina, Gosford and other suburb combinations. Additional pages need a real question, useful content and a clear purpose.
The cluster boundary stays stable while the active work changes. We name the pages and tasks receiving attention this month, based on diagnosis, the selected optimisation focuses and your approval path.
A healthy supporting page may only need a relevant link or updated evidence. A substantial rewrite, new landing page or additional active cluster is scheduled explicitly rather than added automatically. This keeps the work focused without treating every URL as a monthly rebuild.
Agree the work before it begins.
Clear priorities, business approvals and a useful enquiry path give the monthly work a purpose.
ACTUAL WORK
What changes across the first twelve months?
An illustrative schedule for one Central Coast retirement village marketing cluster. The first three months show the SEO focus; later work follows the evidence and your selected focuses. Diagnosis, capacity, access and approvals determine the actual order.
HOW WE WORK
You approve the business facts. We make the agreed changes.
-
Agree the priority
Logue Media: identify the next useful improvement and agree its place in the monthly schedule.
You: provide accurate service details, real evidence and access to the website and relevant accounts. -
Approve the facts and scope
You: nominate a person who can approve material copy, offers and business claims.
Logue Media: expressly scope work with a third-party developer when they control the site. -
Implement, verify and record
Logue Media: edit pages we can access, test the result and record what changed.
You: agree a separate scope for new pages, major development or work beyond the active cluster.
Delivery: meet in person on the Central Coast where useful. Regional onsite work is agreed as part of a suitable Solution project; remote planning, approvals and reviews can run by email, phone or webcam elsewhere in Australia.
SUPPLEMENTARY SEARCH PLANS
Search Support Workstreams
Some faults need specialist work beneath, outside or in the paid route to a page. Agree these separately around the same commercial purpose.
Technical SEO
Technical SEO
Crawlability, rendering, indexing and performance support useful pages. A substantial fault or remediation job may need a fixed project; ongoing monitoring can have its own plan.
Off-Page SEO
Off-Page SEO
Relevant references, citations and external authority help buyers verify a business. Scope the research and outreach work; do not buy an assumed ranking result or a guaranteed quantity of editorial links.
PPC
PPC
Paid acquisition needs a relevant offer, landing page, budget control and measurement. Agree management capacity separately from platform ad spend; a new landing page is a creation project.
PACKAGES, PROJECTS AND PLANS
Choose the output you need.
A report, a completed website change and ongoing optimisation are different purchases. We can connect them without charging twice for the same diagnosis.
BUYER QUESTIONS
Know what you are buying.
Does my plan include website changes?
Yes. It includes approved changes within the agreed monthly scope on pages we can access, plus testing and a record of the work. You provide accurate facts and approve material changes. If another developer controls the site, we agree who implements each task and how it will be checked.
Can I choose more than one content cluster?
Yes. Each additional active cluster receives separately priced capacity and its own work schedule. We can share strategy and reporting where useful, but an Advanced plan for one cluster does not silently become several. A defined bulk rebuild is usually better scoped as a project.
How many pages do you change each month?
We name the active pages, tasks and monthly work allowance in the proposal. A substantial page revision differs from changing a title or adding one link. Local profile work, evidence review, measurement and approvals also use capacity; we do not promise a page quota that conceals those jobs.
Do I have to buy an AI Audit first?
There is no compulsory AI Product purchase for every Search plan. We review what is already known and use the tools where they help the work. If you want a formal audit, action plan or Plus handover, its deliverables are identified in the quote. Compatible reports already purchased are reused.
What does the first payment cover?
The existing payment arrangement is the first month and setup fee paid upfront for new clients, plus GST. Setup confirms scope, the cluster, available-data baseline, access and the first work schedule. Returning-client monthly invoicing is available upon approval; the written proposal confirms your arrangement.
Are there lock-in contracts or guaranteed rankings?
The current Search plans have no lock-in contracts. Search work still needs a realistic schedule and review period, agreed before it begins. We do not guarantee a ranking, map position or AI recommendation. Reporting explains completed work and observed performance rather than treating a search result as something we control.
Can you create a new landing page?
Yes, when it serves a distinct offer or buyer need. A new page or major redesign is a fixed creation project, with ongoing optimisation available afterwards. We first check whether an existing page can already answer the need, rather than creating another page with the same message.
How does schema fit between AI Search and Technical SEO?
AI Search work can define the business facts, entities and relationships that need to be expressed clearly. Deployment and technical validation of the markup are scoped explicitly. We check existing schema sources to avoid conflicting duplicates; markup itself does not guarantee that an AI system will cite the page.
NEXT STEP
Which buyer need should we improve first?
Tell us the offer, audience, region and main page. We will help define the cluster and whether you need an ongoing plan, a fixed project or an AI Product handover.
Email info@logue.group
Call 0411 199 997
Ask for a phone or webcam discussion when that is the easiest way to scope the work.
Discuss your Search Marketing scope
RELATED PAGES
Explore the service behind the plan.
Read the practical service scope before deciding which focus belongs in your cluster. The pricing choices on this page stay distinct from those service explanations.
Search Marketing explains how the services connect. On-Page SEO covers the main buyer-facing page work; AI Optimisation explains the AI Search focus.
AI Optimisation
AI Optimisation connects accurate service details, useful answers and real evidence across your pages, then reviews selected AI-assisted results without promising citations.
View AI Optimisation →
On-Page SEO
On-Page SEO for Central Coast businesses: improve titles, headings, copy, images and internal links so buyers find clear answers and a next step.
View On-Page SEO →
Search Marketing
Search Marketing connects Google Search, Maps, AI-assisted discovery and paid ads to useful pages and enquiries. Explore six standalone services with clear scope, evidence and delivery from the…
View Search Marketing →