How we work · Our proprietary methodology
BAIMI — Business, AI & Marketing Integration
Bring business requirements, AI, marketing, systems and people into a process that works from end to end—with clear ownership, controlled implementation and evidence of what has been delivered.
BAIMI is Logue Media’s proprietary integration methodology. It guides how we define the requirement, design the solution, coordinate suppliers and test the result, then equip your team to operate and improve it.
What is BAIMI?
BAIMI is Logue Media’s proprietary Business, AI & Marketing Integration methodology. It connects requirements, solution architecture, system selection, integration, project management, quality assurance, documentation, training and ongoing governance. A Solution Project sets the client-specific scope and deliverables; BAIMI guides how the work is coordinated and accepted.
It helps when a requirement crosses departments or tools and individual suppliers can deliver their part without anyone owning the whole outcome.
Your questions answered
Does BAIMI start with buying software?
No. Requirements, constraints and the current operating process come first.
Can existing systems be retained?
Yes. Useful systems and assets should be assessed for integration before replacement is considered.
Who owns decisions after handover?
The project must identify an operating owner, change authority and support responsibilities before handover.
A collection of working tools can still be a broken process
An enquiry arrives, but no team owns qualification. A content tool produces a file, but nobody approves it. The gaps between systems often determine whether the investment creates value.
Choosing software before defining data, users and controls can lock the project into avoidable compromises. Compare options against requirements and constraints, including the cost of operating and maintaining them.
A demo may look convincing without showing that the business can operate the solution. Define representative scenarios, failure handling, permissions and handover requirements before calling the implementation complete.
How BAIMI works
Agree the requirement, establish the source material and work through a defined scope with review points.
- 01DefineRequirement, owner and constraints
- 02DesignArchitecture and dependencies
- 03DeliverIntegration and controlled testing
- 04OperateTraining, ownership and review
Define the business change before choosing the technology. Map the current process, affected users, information and handoffs. Establish where work stalls, decisions lack evidence or responsibilities become unclear. Retain what already works and separate the underlying problem from a preferred tool.
Agree the desired outcome, scope boundary, budget and timing constraints with the decision owner. Identify essential requirements, assumptions and external dependencies. Define representative acceptance scenarios so everyone understands what successful delivery must demonstrate.
Stage outcome: a shared brief, accountable owner and prioritised requirements that can be traced through design, implementation and testing.
Design the whole operating process. Map which system holds each important record, how information moves and where a person must decide or approve. Specify access, data quality, exception handling and the practical limits of automation before comparing software or suppliers.
Evaluate existing capabilities and proposed options against the same requirements. Consider implementation effort, subscriptions, support, portability and staff workload. Where AI is justified, define permitted inputs, expected outputs and human review. A useful demonstration is evidence to investigate, not proof that every operating case will work.
Stage outcome: an agreed architecture, selected capabilities, responsibilities and a delivery sequence with visible dependencies.
Deliver in controlled increments. Assign work across internal teams and suppliers, track dependencies and keep changes connected to the agreed brief. Use project management to resolve handoffs and decisions rather than simply report activity.
Test realistic journeys across the complete process: normal use, missing information, failed transfers, access restrictions and recovery. Quality assurance records what passed, what failed and what remains unresolved. Retest affected behaviour when a component changes.
Stage outcome: a working candidate, traceable test evidence and a clear acceptance decision. Release authority stays with the nominated owner.
Make the process usable after the project team leaves. Assign an operating owner, support contacts and change authority. Provide documentation and practical training for the tasks people actually perform, including exceptions and escalation.
Record configurations, access responsibilities, supplier dependencies and maintenance obligations. Agree how performance, source information and AI-assisted outputs will be reviewed. New requirements enter a controlled change process so ongoing improvement does not quietly undermine the accepted design.
Stage outcome: an accepted handover with operating instructions, trained users, open-item ownership and a review schedule.
Integration decisions that need to be explicit
Specify the source of truth for important records and the permitted directions of synchronisation. Define what happens to duplicates, missing fields and failed transfers. An integration that quietly loses information has not met the business requirement.
Use AI where the input, output and review requirements support it. Establish what may be automated and what needs an accountable person. Test representative material and document limitations rather than assuming a successful example generalises.
AISRO coordinates public discoverability and evidence. Corporate Knowledge Intelligence governs reusable internal knowledge. BAIMI connects these disciplines where their processes, data or systems overlap; it does not make every project require all of them.
Agree the scope boundary, dependencies, acceptance evidence and change process. Identify recurring subscriptions, internal workload and support responsibilities separately from implementation. A new requirement should be assessed for effect on cost, timing and risk before it is absorbed into delivery.
What can be verified
A working component is only part of the evidence. BAIMI follows the requirement through design, implementation, testing and handover.
Review the checkpoints with the business owner. Integration still depends on reliable information, timely decisions and ongoing maintenance.
01 · Requirement to design
Evidence to inspect: the agreed brief, requirement register, process map and design decisions.
Review question: does each proposed capability address a defined need, with an owner and acceptance condition?
02 · End-to-end behaviour
Evidence to inspect: realistic test scenarios, results, permissions checks and failure-recovery records.
Review question: can the complete process work across system and team boundaries, including when something goes wrong?
03 · Controlled acceptance
Evidence to inspect: defect register, change history, retest results and the authorised acceptance decision.
Review question: are unresolved issues understood and owned, and is release justified by evidence rather than a successful demonstration?
04 · Operational ownership
Evidence to inspect: documentation, training records, support responsibilities and review arrangements.
Review question: can your team operate the process, recognise exceptions and control future changes?
Start with the business requirement
Select the situation that fits. The useful output and its audience determine the scope.
The problem is visible, but its cause is unclear. Start with one process, the people involved and the handoffs that fail. Describe the operating problem before choosing a replacement system.
The requirement is already bounded. Choose the appropriate service capability or project management support. A single task does not automatically require a larger Solution Project.
AISRO helps identify discoverability and evidence gaps. VDRS can turn authorised recordings into useful assets. BAIMI coordinates the systems, people and delivery needed to close the agreed gap. Use each where the requirement justifies it.
Several capabilities need to work together. Explore the Solutions Hub and relevant industry context. Define the business outcome before selecting the combination of products, services and systems.
Related solution pathways
Corporate Knowledge
Capture, structure and govern critical business knowledge so staff can find, reuse and preserve it before expertise or context disappears.
Explore corporate knowledge
Lead Qualification
Connect the enquiry experience, qualification criteria, routing and follow-up so suitable opportunities reach the right person with useful context.
Explore lead qualification
AISRO
Connect search visibility, entity clarity and credible evidence so people and AI systems can understand what your business does and why it is relevant.
Where does your process need to work better?
Tell us what needs to change and what is already in place. Open a selector to choose several areas. You do not need to select software before contacting us.