Logue Media · Landing page design
Landing Page Design for One Clear Next Step
Give one offer a focused destination. Help the right customer understand it and take the next step.
From $1,800 + GST for an agreed single-page build with supplied copy and media.
What is a landing page and when does your business need one?
A landing page is a focused webpage built around one offer and one primary action. Logue Media designs WordPress landing pages that connect the promise in an advert, email or referral with relevant information, evidence and a clear enquiry route. Choose a Microsite when customers need several connected pages.
Avoid paying to solve the wrong problem
A paid click should not become another search.
Keep the offer, evidence and response in the same conversation.
01 · The problem
The click loses its purpose
Your advert makes a specific promise. A general homepage asks the visitor to find that offer again.
Keep the promise visible
Match the headline, offer and next step to the traffic arriving on the page. A visitor should recognise why they clicked.
02 · The consequence
Good traffic reaches a dead end
Unclear conditions, unrelated menus or a demanding form can interrupt an otherwise relevant enquiry.
Remove the avoidable friction
Put important conditions beside the offer. Ask for the information needed for the first response, then explain what happens next.
03 · The decision
More pages are not always the answer
A focused campaign needs a clear destination. A broad service business may need several pages instead.
Choose the scope that fits
Use a Landing Page for one primary action. Choose a five-page Microsite when separate explanations and customer routes are needed.
One focused actionMicrosite
Five connected pagesBusiness Website
Broader service coverage
The focused destination
One offer. A connected path to the response.
Design the journey before decorating the page.
Recognise the offer
The headline carries the same promise as the advert, email or referral.
Understand the fit
Explain who the offer suits, what is included and any material conditions.
Check the evidence
Place genuine examples, product detail or proof beside the relevant claim.
Take the next step
Use one primary action, a proportionate form and a clear confirmation.
The same primary action can appear at useful points down the page. Visitors should not have to return to the top after reading the detail. Standard jump links help people reach relevant sections without introducing competing destinations.
A Landing Page can sit within an existing website where the platform and campaign allow. A separate domain or standalone build needs a reason, agreed ownership and its own configuration scope.
Make the click make sense.
Keep the campaign promise visible. Give the customer useful evidence and one clear response.
Who benefits from a focused landing page?
Match the destination to the campaign
An advert, email or referral can point to a page that carries the same offer. Explain the conditions, support the claim and make the enquiry action easy to find. Advertising management and media spend remain separate unless quoted.
Explain a new offer without rebuilding the website
Introduce the product or service, who it suits and what the customer should do next. Keep existing business information available where useful, while maintaining focus on this offer.
Make participation easy to assess
Bring the purpose, audience, location and practical conditions together. Scope registration handling, booking platforms and any payment requirements before the build; these are not assumed standard inclusions.
Improve the page already receiving traffic
Keep useful content and working links. Review the promise, evidence, form and mobile layout together. Agree what will change and what event can be measured before drawing conclusions about results.
Landing Page design — from $1,800 + GST
One long-form page using a template framework, with client-supplied copy and media.
Published starting price
$1,800 + GST
One commercial page. One primary response.
Request an estimateAgree the destination before the build
Your brief confirms the offer, intended audience, traffic source, page sections and enquiry route. Custom design, specialist content, bookings or connections to another system can change the scope.
We prepare an estimate, then a Statement of Work with the fixed price. The agreed project begins with a 50% deposit. Additional work is separately scoped.
Central Coast 2026 offer — separate qualification
The separate local Landing Page offer is $950 + GST for one page with up to five sections. It is for eligible Central Coast businesses in 2026, subject to qualification, agreed scope and acceptance. It is not the standard $1,800 package.
Review the Central Coast website offersWhat's included in your landing page?
The starting scope is a focused page build. The Statement of Work confirms the exact inclusions.
01 · Your landing page
Page structure
Help the visitor recognise the offer and act.
- One long-form commercial page using the agreed template framework.
- Arrange supplied copy and media around the offer, relevant evidence and primary action.
- Responsive layout, clear calls to action and standard in-page jump links where appropriate.
- Confirm the form or response mechanism and what happens after the customer submits.
02 · Your landing page
Search and measurement
Agree what can be found and what will be measured.
- Use clear headings, a meaningful page address and agreed search title and description.
- Identify whether the page should be indexed or reserved for a campaign before release.
- Agree the measurement event and account access. Search Console, Analytics, advanced tracking or consent work must be explicitly included in the quotation.
- A form completion is not proof of a sale. Review results against the agreed business objective.
03 · Your landing page
Testing and handover
Check the customer journey before directing traffic.
- Check the agreed desktop and mobile layout, links and primary response.
- Test the form validation, confirmation and delivery route where included.
- Confirm ownership, access and the responsibilities for hosting and campaign delivery.
- Provide handover for the agreed build; ongoing updates and reporting are separately scoped.
What's excluded and separately quoted?
The page build does not automatically fund the traffic, content production or external systems behind the campaign.
Client-owned and funded
- Any new domain and its renewals; a separate domain is not automatically necessary.
- Hosting and paid tools used for the destination, bookings or campaign connections.
- Any chargeable certificate required by the agreed hosting arrangement. An appropriate included certificate does not need to be purchased again.
- External campaign or platform services are excluded unless explicitly stated as included in your quotation.
Separately scoped and quoted
- New campaign copy, photography, video, branding or logo production beyond the supplied material.
- Additional pages, custom design beyond the agreed framework and future website expansion.
- Online selling, custom applications and connections to customer or booking systems.
- Additional language versions, advanced conversion tracking and experiments.
- Advertising strategy, campaign management, media spend, ongoing search campaigns, reporting and maintenance.
Landing Page, Microsite or Business Website?
| Compare | Landing Page | Microsite | Business Website Entry |
|---|---|---|---|
| Commercial pages | 1 | 5 | 10 |
| Starting price | $1,800 + GST | $2,800 + GST | $4,950 + GST |
| Business purpose | Respond to one campaign or offer | Explore a focused business across connected pages | Assess a wider range of services |
| Content depth | Offer, conditions, proof and action in one place | Distinct explanations for the business, services and enquiry | Dedicated service detail and evidence for different needs |
| Navigation | Jump to the relevant offer detail | Move between related business information | Navigate a broader service hierarchy |
| Customer pathways | Repeat the same primary response where useful | Enquire after reviewing supporting pages | Choose a response route suited to the service |
| Expansion | Re-scope if the offer develops into several subjects | Build on the connected foundation under a new scope | Quote additional services, pages or functions as needed |
Prices are starting prices plus GST. Your quotation confirms the scope. Explore the five-page Microsite or review Business Website packages.
When one page is no longer enough
Keep the useful work. Review the wider structure before expanding.
If customers need separate service explanations, project examples or different enquiry routes, more content on one page may become harder to use. A five-page Microsite gives those subjects their own space; a Business Website supports broader coverage.
WordPress can retain useful content and design components. Expansion may still require new navigation, templates, page addresses and tracking. We review the existing build and quote the additional work rather than promise a free or redesign-free upgrade.
See Microsite Design & DevelopmentHow we design and deliver your landing page
Bring the offer, the traffic source and the intended response to the brief. We can review these remotely across Australia or in person on the Central Coast.
Step 1 of 5
Discovery and scope
Agree the business job before choosing the layout. We identify where visitors will come from, the promise they have already seen and what information is needed before they can respond.
- Confirm the offer, audience, traffic source and one primary response.
- Review the advert, email or referral message alongside the supplied copy, media and account access.
- Record page production, campaign responsibilities and separately quoted connections in the Statement of Work.
Step 2 of 5
Content and structure
Turn your approved material into a connected customer journey. We organise the copy, photographs and genuine project evidence so the visitor can recognise the offer, assess the evidence and take the next step.
- Map the page sections, jump links and repeated primary calls to action.
- Check that evidence, offer conditions and approved images are available before layout work begins.
- Confirm applicable legal content and links; the client supplies approved wording.
Step 3 of 5
Design and development
Build the agreed WordPress page around the message hierarchy: offer first, supporting detail and proof next, then a clear response. The aim is a focused page that works with the actual campaign message and supplied material.
- Keep the offer and primary action readable on a phone, with branding that matches the campaign.
- Connect the agreed jump links, primary response and enquiry form.
- Configure only the search and measurement work expressly included in the quotation.
Step 4 of 5
Testing and review
Follow the journey from the campaign link to the confirmation. You approve the offer and its conditions; we check whether visitors can understand the page and complete the agreed action without unnecessary steps.
- Check the page on desktop and mobile, including jump links, required fields and the confirmation message.
- Verify the quoted measurement event and confirm where enquiries are delivered.
- Resolve defects before launch and distinguish corrections from new campaign or page requirements.
Step 5 of 5
Handover
Approve the destination before sending campaign traffic to it. At handover, confirm who owns the page, who receives and follows up enquiries, and who is responsible for future offer changes.
- Confirm the final campaign URL and ownership of any hosting or third-party accounts used.
- Provide access and explain how to update time-sensitive offer details without changing the agreed response path.
- Agree who monitors the page after launch; ongoing reporting, testing and campaign changes require a separate scope.
Proof and relevant examples
These published small-website projects help explain scope decisions. They are Microsite examples, not evidence of Landing Page campaign conversion results.
Lady of the Wreath
Lady of the Wreath
This wreath-business project is useful when deciding whether one campaign page is enough. If visitors need to explore the business beyond a single offer, a connected Microsite may be the better scope. This example does not establish a Landing Page conversion result.
Bondi Colour
Bondi Colour
The salon project provides a comparison for a service-led campaign brief. A page promoting one treatment or offer has a narrower job than a website explaining the salon’s wider services. Review the project for that distinction, not as a claim about campaign performance.
Landing Page Design FAQs
What does the $1,800 starting price cover?
One long-form landing page using a template framework, with client-supplied copy and media. We confirm the sections, response mechanism and required configuration in the Statement of Work. Custom design, content production and integrations can change the price.
Can it sit on my existing website?
Often, yes. We check the existing platform, design and access before recommending the approach. A separate domain is not automatically required. Any migration, hosting or third-party work must be agreed in the quotation.
How is it different from a Microsite?
A Landing Page brings one offer and one primary action together on one commercial page. A Microsite provides five connected commercial pages for customers who need separate explanations, evidence and enquiry routes. The standard Microsite starts at $2,800 + GST.
Are advertising and media spend included?
No. Advertising strategy, campaign management and media spend are separate unless explicitly included in the quotation. The page message still needs to match the campaign that sends visitors to it.
Do you supply the copy, photography or video?
The starting page build uses supplied copy and media. We can separately quote copywriting, photography and video production. We identify missing material before production so the page is built around approved content.
Can you connect bookings, payments or another system?
These requirements need a custom scope. Tell us which system is involved, what information must pass between systems and who owns the account. Licences, subscription costs and custom connections are not assumed included.
What is the Central Coast 2026 Landing Page offer?
The separate local offer is $950 + GST for one page with up to five sections. Central Coast location, qualification, scope review and acceptance apply. It is separate from the standard $1,800 starting package and the five-page $1,400 local Microsite offer.
Will a landing page guarantee more enquiries?
No. A clearer destination can remove identified friction, but results also depend on the offer, traffic quality, audience and competition. Agree what will be measured and review actual results; a design change alone is not proof of increased sales.
Request your landing page estimate
Choose a Landing Page brief or describe a custom requirement. Tell us which offer the visitor will see, where the traffic comes from and what response you want.
We use this brief to assess the page, content and connection requirements before quoting. This is an enquiry, not an order.
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